Nextiles Raises $5M to Build Next Generation Fitness Trackers
Smart fabric startup Nextiles announced a $5 million seed round Tuesday, led by Drive by DraftKings and joined by the NBA and Madison Square Garden Sports Corp., among…
analytics
Sports Agent Expands With New Clientele: YouTubing Data Scientists
When he was in eighth grade—back in those pioneering Apple II days of the ’80s—Ian Greengross created his first and only computer game. In it, a player took on the role…
Fan Analytics Could Prove Critical for Post-COVID Attendance Growth
A recent KAGR (Kraft Analytics Group) study determined that while the average cost for a family of four to attend a Major League Baseball game rose 8.2% from 2019 to…
NFL’s Analytics Cynics Should Study This Economist
The use of analytics by NFL coaches has gotten a great deal of attention in recent weeks—much of it willfully and even aggressively uninformed. Consider this from Phil…
Mets’ Showalter Hire Spotlights MLB’s Renewed Emphasis on Experience
The New York Mets have reached back to the past and tapped Buck Showalter to manage the team, following what’s become a Major League Baseball trend: reprocessing…
Catapult Tags NCAA, Baseball for Growth in Expanding Sports Tech Market
Australian sports data and analytics pioneer Catapult Sports sees U.S. colleges, baseball and ice hockey as three key growth areas for North America, as the market for…
Arria NLG Acquires Boost Sport AI as Part of Sports Expansion
Natural language and analytics company Arria NLG has acquired Boost Sport AI, a sports data startup, as it looks to help groups across sports get more out of advanced…
Data Hungry Teams Fuel StellarAlgo Funding Round
StellarAlgo has raised $16.5 million in Series A funding to help sports properties connect and harness fan data. Toronto-based Carallas Holdings led the round for the…
Smart Data, Insights Arms Race Has Agencies Vying for Analytics Firms
Excel Sports Management recently acquired Block Six Analytics (B6A), a data insights and partnership valuation company. In the past, it was more commonplace for…
A.I. Meets Analytics in Boost-Arria Partnership, Personalizing Advanced Stats
Boost Sport AI initially designed its analytics platform for college coaches, offering online hubs of beyond-the-box-score data for clients. Boost tracks basketball…
Pro Teams Claim Analytics are ‘Mine!’ Through Non-Disclosure Agreements
In the hypercompetitive world of sports analytics, teams face the ongoing risk of rivals recruiting top staff and extracting valuable trade secrets. A new book sheds…
Exclusive
ShotTracker Raises $11 Million With Sights Beyond College Basketball Analytics
ShotTracker parent company, DDSports Inc., has secured $11 million in funding amid basketball’s analytics revolution. Two strategic investors, Evertz Microsystems and…
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