Texas Longhorns Latest to Sign Broad 10-Year Fanatics Deal
The Texas Longhorns are the latest top-tier college sports brand to sign a 10-year fan apparel deal with Fanatics…
apparel
Dallas Cowboys, Fanatics Ink 10-Year Deal to Run Online Store
The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics. Under the deal, the ecommerce…
Erin Andrews’ WEAR Brand Inks NHL Deal for Women’s Apparel Line
A new collection of women’s apparel is coming to the NHL thanks to a multiyear agreement between the league and sports broadcaster Erin Andrews’ WEAR brand. Each of the…
Exclusive
NFL, Amazon Are Bringing Thousands of New Products to Retail Giant
The National Football League is partnering with Amazon to bring thousands of officially licensed products to the retail giant, a move that could transform the…
Oklahoma Sooners the Latest to Sign Broad 10-Year Fanatics Pact
Fanatics has inked a 10-year deal to become the primary apparel and headwear partner of the University of Oklahoma, the fifth top-tier athletic department that it has…
Adidas Confirms Reebok Will Be Sold Soon
Adidas is ready to part ways with Reebok. The German athletic powerhouse announced today that it has finished its “assessment of strategic alternatives for Reebok”…
Fanatics Buys WinCraft in Expansion Into Hardgoods Memorabilia
Fanatics, the world’s largest seller of licensed sports merchandise, has acquired WinCraft, a company that makes licensed hardgoods like pennants and golf bags. It’s…
Exclusive
Drone Racing League Seeks New Heights with BodyArmor, Champion, Respawn Pacts
Nearly a month after striking a five-year deal with Genius Sports to help get approved for legal sports gambling, the Drone Racing League has found three more partners…
Exclusive
National Lacrosse League Joins Fanatics in First-Ever E-Commerce Deal
The National Lacrosse League has announced a partnership with Fanatics, the world’s largest seller of licensed sportswear. The e-commerce deal brings the indoor…
Bill Murray Could Face Legal Bogey in Doobie Brothers Dispute
Attorneys representing the Doobie Brothers and Bill Murray have gently needled each other over William Murray Golf using the Doobie Brothers’ famous song, “Listen to the…
Fanatics Expands Headwear Business With Acquisition of Vetta Brands Assets
The world’s largest seller of licensed sports apparel is using money from a recent funding round to expand its headwear business. Fanatics is buying a handful of assets…
Los Angeles Olympics to Allow Custom Designed Logos for Official Merchandise
The official logo for the Los Angeles Olympics is… whatever you’d like it to be. The host committee on Tuesday unveiled its look for the 2028 Summer Games. The main LA28…
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