Foot Locker Joins Fanatics to Boost Merchandise Options
Foot Locker is partnering with Fanatics to dramatically increase its inventory of officially licensed sports merchandise such as T-shirts, hats and jerseys. Under…
Foot Locker is partnering with Fanatics to dramatically increase its inventory of officially licensed sports merchandise such as T-shirts, hats and jerseys. Under…
Trademark law has disrupted name changes for the Washington Commanders and the Cleveland Guardians, and now a new court ruling challenges longstanding assumptions about…
Shares for On Holding AG were up 3% on Tuesday after the performance athletic brand reported growth in the first quarter of 2022 as demand continues to be strong…
Nordstrom is partnering with Fanatics to offer licensed sports merchandise for the first time in the luxury department store’s 120-year history. The multi-year…
On Saturday afternoon, the University of Cincinnati football team survived a late scare against unranked Tulsa to keep its magical season on track. The Bearcats are now…
The Texas Longhorns are the latest top-tier college sports brand to sign a 10-year fan apparel deal with Fanatics. The two sides announced Thursday an extension of…
The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics. Under the deal, the ecommerce…
A new collection of women’s apparel is coming to the NHL thanks to a multiyear agreement between the league and sports broadcaster Erin Andrews’ WEAR brand. Each of the…
The National Football League is partnering with Amazon to bring thousands of officially licensed products to the retail giant, a move that could transform the…
Fanatics has inked a 10-year deal to become the primary apparel and headwear partner of the University of Oklahoma, the fifth top-tier athletic department that it has…
Adidas is ready to part ways with Reebok. The German athletic powerhouse announced today that it has finished its “assessment of strategic alternatives for Reebok”…
Fanatics, the world’s largest seller of licensed sports merchandise, has acquired WinCraft, a company that makes licensed hardgoods like pennants and golf bags. It’s…