On Sees Shares Rise as Global Demand Spikes in First Quarter
Shares for On Holding AG were up 3% on Tuesday after the performance athletic brand reported growth in the first quarter of 2022 as demand continues to be strong…
apparel
Nordstrom Taps Fanatics to Sell Licensed Sports Merchandise for First Time
Nordstrom is partnering with Fanatics to offer licensed sports merchandise for the first time in the luxury department store’s 120-year history. The multi-year…
Cincinnati Chases Football Playoff as Under Armour Flees Deal
On Saturday afternoon, the University of Cincinnati football team survived a late scare against unranked Tulsa to keep its magical season on track. The Bearcats are now…
Texas Longhorns Latest to Sign Broad 10-Year Fanatics Deal
The Texas Longhorns are the latest top-tier college sports brand to sign a 10-year fan apparel deal with Fanatics. The two sides announced Thursday an extension of…
Dallas Cowboys, Fanatics Ink 10-Year Deal to Run Online Store
The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics. Under the deal, the ecommerce…
Erin Andrews’ WEAR Brand Inks NHL Deal for Women’s Apparel Line
A new collection of women’s apparel is coming to the NHL thanks to a multiyear agreement between the league and sports broadcaster Erin Andrews’ WEAR brand. Each of the…
Exclusive
NFL, Amazon Are Bringing Thousands of New Products to Retail Giant
The National Football League is partnering with Amazon to bring thousands of officially licensed products to the retail giant, a move that could transform the…
Oklahoma Sooners the Latest to Sign Broad 10-Year Fanatics Pact
Fanatics has inked a 10-year deal to become the primary apparel and headwear partner of the University of Oklahoma, the fifth top-tier athletic department that it has…
Adidas Confirms Reebok Will Be Sold Soon
Adidas is ready to part ways with Reebok. The German athletic powerhouse announced today that it has finished its “assessment of strategic alternatives for Reebok”…
Fanatics Buys WinCraft in Expansion Into Hardgoods Memorabilia
Fanatics, the world’s largest seller of licensed sports merchandise, has acquired WinCraft, a company that makes licensed hardgoods like pennants and golf bags. It’s…
Exclusive
Drone Racing League Seeks New Heights with BodyArmor, Champion, Respawn Pacts
Nearly a month after striking a five-year deal with Genius Sports to help get approved for legal sports gambling, the Drone Racing League has found three more partners…
Exclusive
National Lacrosse League Joins Fanatics in First-Ever E-Commerce Deal
The National Lacrosse League has announced a partnership with Fanatics, the world’s largest seller of licensed sportswear. The e-commerce deal brings the indoor…
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