Sporticast: Golf’s New Star, MLB’s New Media Approach
On the latest Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, starting with the Masters…
Apple
Magic Johnson Talks Lakers, HIV Activism and His Apple Docuseries
One of the most influential players in the history of professional basketball is ready to walk—make that dribble—down memory lane. On a recent afternoon in Los Angeles…
Apple Goes Yard With New MLB ‘Friday Night Baseball’ Streaming Package
A media-rights deal has been in the wind for a while now, but Apple and Major League Baseball on Tuesday made things official, as the tech giant announced it has snapped…
Why Apple May Finally Be Ready to Carry Live Sports
Wedbush’s Dan Ives (managing director, equity research) recently wrote in an investor note that Apple is on an “aggressive hunt” for live sports rights. The investment…
Sporticast: Georgia Wins National Title, Broncos Sale One Step Closer
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Georgia’s…
MLB, Apple in Talks on Exclusive Streaming Deal
Major League Baseball is in talks with Apple about streaming live games, according to multiple people familiar with the plans. Should a deal happen, it would be Apple’s…
DirecTV Spinoff Should Heat Up NFL Sunday Ticket Rights Chatter
AT&T has closed on the deal to spin off DirecTV as a standalone entity with an assigned enterprise value of $16.3 billion. Per terms of the deal, which will see AT&T…
Apple’s NFL Sunday Ticket Interest Draws Skepticism From Analysts
The Information recently reported that Apple has expressed interest in the streaming rights to the NFL’s Sunday Ticket package. Industry observers are generally…
Fortnite Creator Epic Launches Campaign Against Apple and Google in Pursuit of Direct Pay
For years, some of the biggest companies in tech and media have complained about Apple’s policies in its mobile store. Those companies either found a way to work with…
Apple’s Sports Plan Remains $200 Billion Dollar Question Among Industry Insiders
After years of conversation, Apple recently gave the sports industry a clear signal of its interest in the space by hiring Amazon Video’s former head of sports, Jim…
MLB Offers Latest Indication That Next Broadcast Rights Cycle Likely to Exclude FAANG
Assuming Major League Baseball makes it to the finish line, the 2020 season will conclude with an expanded postseason. Sixteen teams—up from 10—will qualify for the…
Sports Streaming Revolution Marches On With Data and Team Content
Yankees games available via Amazon Prime. Cowboys action streaming on HBO Max. And the Lakers holding court on an app of their own. That future—or one like it—isn’t as…
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