USFL Reclaims Blue-Chip Sponsors With Horse Racing, IndyCar, EPL Pairings
When the USFL returns this weekend for its second season of 21st-century spring football, it will do so with a full complement of blue-chip advertisers in its corner. In…
Apple
Lou Gehrig Series From Lorne Michaels in the Works at Apple
Apple is turning its lens on the Iron Horse. The iPhone maker/streamer is teaming with Universal Television and Lorne Michaels’ Broadway Video to adapt author…
Tech’s Big Four Make Super Bowl Bubble-Proof With Ad DynastiesÂ
The Big Game and Big Tech have a long history. Apple’s “1984” commercial helped turn the Super Bowl into an event known as much for its multimillion-dollar ad spots…
NFL Remains Sponsorship Champ With $1.9B During 2022 Season
U.S. sports leagues and teams have recently embraced new sponsorship categories, like cryptocurrency, and auctioned off the real estate on their jerseys, where the…
Opinion
Sports Still Reigns as the Ultimate Content Model Amid Streaming Growth
Today’s guest columnist is Alex Michael, managing director at LionTree. As we enter 2023, it’s no surprise sports programming has taken center stage in the…
Apple’s MLS Season Pass Aims to Change Sports Streaming
MLS commissioner Don Garber and his deputy commissioner, Gary Stevenson, couldn’t help but be impressed the first time they stepped onto Apple’s $5 billion spaceship of…
Taylor Twellman, Liam McHugh Part of Apple, MLS’ First Talent Squad
As Major League Soccer and Apple prepare for their first season in a new broadcast partnership, the companies announced an initial group of incoming announcer talent…
NFL-Apple Sunday Ticket Talks Threaten to Stretch Into New Year
NFL commissioner Roger Goodell on Wednesday gave a brief update on the state of the Sunday Ticket package, saying that negotiations are at “a very critical point for…
MLS Signs Four-Year Fox Deal Following Apple Partnership
Major League Soccer announced a deal Tuesday with Fox Sports, giving the league a continued presence on traditional TV over the next four years in addition to its…
MLS, Apple Unveil Pricing for Comprehensive Streaming Service
MLS Season Pass, the subscription service from Major League Soccer and Apple debuting this February, will cost fans $99 for the season or $15 monthly, the companies…
Apple Launching World Cup Podcast Hosted by Brendan Hunt, Rebecca Lowe
Apple is hitting the pitch for the 2022 FIFA World Cup with After the Whistle, an exclusive podcast hosted by Brendan Hunt, co-creator and star of Apple TV+ series Ted…
Sporticast: Apple vs. ESPN, Manning vs. Buck and What’s Next for NFTs?
On the latest Sporticast episode, Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, including the bidding wars…
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