USFL Reclaims Blue-Chip Sponsors With Horse Racing, IndyCar, EPL Pairings
When the USFL returns this weekend for its second season of 21st-century spring football, it will do so with a full complement of blue-chip advertisers in its corner. In…
When the USFL returns this weekend for its second season of 21st-century spring football, it will do so with a full complement of blue-chip advertisers in its corner. In…
Apple is turning its lens on the Iron Horse. The iPhone maker/streamer is teaming with Universal Television and Lorne Michaels’ Broadway Video to adapt author…
The Big Game and Big Tech have a long history. Apple’s “1984” commercial helped turn the Super Bowl into an event known as much for its multimillion-dollar ad spots…
U.S. sports leagues and teams have recently embraced new sponsorship categories, like cryptocurrency, and auctioned off the real estate on their jerseys, where the…
Today’s guest columnist is Alex Michael, managing director at LionTree. As we enter 2023, it’s no surprise sports programming has taken center stage in the…
MLS commissioner Don Garber and his deputy commissioner, Gary Stevenson, couldn’t help but be impressed the first time they stepped onto Apple’s $5 billion spaceship of…
As Major League Soccer and Apple prepare for their first season in a new broadcast partnership, the companies announced an initial group of incoming announcer talent…
NFL commissioner Roger Goodell on Wednesday gave a brief update on the state of the Sunday Ticket package, saying that negotiations are at “a very critical point for…
Major League Soccer announced a deal Tuesday with Fox Sports, giving the league a continued presence on traditional TV over the next four years in addition to its…
MLS Season Pass, the subscription service from Major League Soccer and Apple debuting this February, will cost fans $99 for the season or $15 monthly, the companies…
Apple is hitting the pitch for the 2022 FIFA World Cup with After the Whistle, an exclusive podcast hosted by Brendan Hunt, co-creator and star of Apple TV+ series Ted…
On the latest Sporticast episode, Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, including the bidding wars…