LAFC Tops MLS’ Most Valuable Teams at $900 Million
Larry Berg has spent more than three decades at private equity firm Apollo Global Management focused on building companies for the long term. He wants to replicate that…
Apple
How YouTube Is Becoming a Sports Podcasting ‘Power Player’
YouTube, best known for its online video and social-media sharing capabilities, is quickly becoming a “power player” in the sports podcasting business, according to…
Sporticast: NFL Overhauls Super Bowl Halftime Show, Pro Bowl
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the NFL’s latest…
Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new partnership with Apple late Thursday that includes rights to…
Apple’s MLS Deal Shows It Wants to Distribute Rights, Not Buy Them
Apple recently won the exclusive rights to stream MLS games on its platforms for 10 years, beginning in 2023, with an offer worth at least $2.5 billion. Some media…
Amazon, Apple May Crash NBA Rights Party, but TV Won’t Leave
Today’s column is from Sportico media reporter Anthony Crupi. When thinking about escalating rights fees and the near-mythical sums the networks are forking over…
Sporticast: Inside the Looming Predators Sale, New MLS/Apple Deal
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the looming sale…
MLS’ $2.5 Billion Apple TV Deal: Game-Changer or Disappointment?
For months, Major League Soccer has deliberated on what it wanted for its next TV deal: games in every home in America or a bigger check and a product behind a paywall…
Apple TV Wins MLS Rights in 10-Year Deal Worth at Least $2.5 Billion
Major League Soccer spent years working to ensure all of its TV rights—local, national and international—expired this year, giving the league an opening to transform its…
Brad Pitt’s Formula One Racing Movie Lands at Apple
Apple Original Films has emerged as the highest bidder for Brad Pitt’s upcoming movie about Formula One racing, Variety reports. Joseph Kosinski, who just steered Top…
Sporticast: Golf’s New Star, MLB’s New Media Approach
On the latest Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, starting with the Masters…
Magic Johnson Talks Lakers, HIV Activism and His Apple Docuseries
One of the most influential players in the history of professional basketball is ready to walk—make that dribble—down memory lane. On a recent afternoon in Los Angeles…
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