NFL Remains Sponsorship Champ With $1.9B During 2022 Season
U.S. sports leagues and teams have recently embraced new sponsorship categories, like cryptocurrency, and auctioned off the real estate on their jerseys, where the…
Apple
Opinion
Sports Still Reigns as the Ultimate Content Model Amid Streaming Growth
Today’s guest columnist is Alex Michael, managing director at LionTree. As we enter 2023, it’s no surprise sports programming has taken center stage in the…
Apple’s MLS Season Pass Aims to Change Sports Streaming
MLS commissioner Don Garber and his deputy commissioner, Gary Stevenson, couldn’t help but be impressed the first time they stepped onto Apple’s $5 billion spaceship of…
Taylor Twellman, Liam McHugh Part of Apple, MLS’ First Talent Squad
As Major League Soccer and Apple prepare for their first season in a new broadcast partnership, the companies announced an initial group of incoming announcer talent…
NFL-Apple Sunday Ticket Talks Threaten to Stretch Into New Year
NFL commissioner Roger Goodell on Wednesday gave a brief update on the state of the Sunday Ticket package, saying that negotiations are at “a very critical point for…
MLS Signs Four-Year Fox Deal Following Apple Partnership
Major League Soccer announced a deal Tuesday with Fox Sports, giving the league a continued presence on traditional TV over the next four years in addition to its…
MLS, Apple Unveil Pricing for Comprehensive Streaming Service
MLS Season Pass, the subscription service from Major League Soccer and Apple debuting this February, will cost fans $99 for the season or $15 monthly, the companies…
Apple Launching World Cup Podcast Hosted by Brendan Hunt, Rebecca Lowe
Apple is hitting the pitch for the 2022 FIFA World Cup with After the Whistle, an exclusive podcast hosted by Brendan Hunt, co-creator and star of Apple TV+ series Ted…
Sporticast: Apple vs. ESPN, Manning vs. Buck and What’s Next for NFTs?
On the latest Sporticast episode, Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, including the bidding wars…
LAFC Tops MLS’ Most Valuable Teams at $900 Million
Larry Berg has spent more than three decades at private equity firm Apollo Global Management focused on building companies for the long term. He wants to replicate that…
How YouTube Is Becoming a Sports Podcasting ‘Power Player’
YouTube, best known for its online video and social-media sharing capabilities, is quickly becoming a “power player” in the sports podcasting business, according to…
Sporticast: NFL Overhauls Super Bowl Halftime Show, Pro Bowl
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the NFL’s latest…
More From Our Brands
Variety
‘History of the World, Part II’: Hulu Releases First Trailer For Mel Brooks‘ Sequel Series (TV News Roundup)
Rolling Stone
Former ABC News Producer to Be Detained Until Trial on Child Pornography Charges
ArtNews
Art Stars at the Grammys as Refik Anadol’s Designs Appear on Stage and a Nam June Paik Piece Is Referenced
BGR
T-Mobile will soon force you to switch from your Sprint SIM card
Deadline