As Athletes Unlimited approaches its one-year anniversary, short, single-season deals are being replaced by multi-season sponsorships over several sports—creating a more…
Athletes Unlimited, a network of professional women’s sports leagues, has landed a new sponsor in Gatorade ahead of its inaugural volleyball season, set to start later…
The athlete’s voice is the most powerful one in sports. They are role models, they are leaders, they are the faces of the leagues they represent and are the reason fans…
Athletes Unlimited—the multi-sport, player-owned league that uses fantasy-style individual scoring—concluded its inaugural season in Rosemont, Ill., this week, and the…
Athletes Unlimited announced a late-season marketing deal with DraftKings to enhance fan experience as the final week of play in the league’s debut…
Athletes Unlimited has signed an agreement with the International Olympic Committee’s Olympic Channel to live stream all 30 games in its inaugural softball season, which…
When Jon Patricof, former president of MLS club New York City F.C. and his co-founder, investor Jonathan Soros, first ventured down the road that is now the new…
ESPN and CBS Sports will broadcast Athletes Unlimited’s inaugural softball season this summer, the league announced June 30. Athletes Unlimited, a network of…
