Impact Investment Structure Draws New Capital Into Sports
Athletes Unlimited (AU) recently raised a $30 million funding round. Harris Blitzer Sports & Entertainment co-founder David Blitzer and Kevin Durant’s 35 Ventures were…
Athletes Unlimited
WNBA Players Turn to Athletes Unlimited Amid New Rules, Griner Fallout
More WNBA players will suit up for Athletes Unlimited’s second season, as a complex geopolitical landscape and new league rules on reporting dates make playing abroad…
Athletes Unlimited Raises $30M on Back of League-Level Platform Approach
Athletes Unlimited (AU), a network of four professional women’s sports leagues—softball, lacrosse, indoor volleyball and basketball—recently raised $30 million. “[The…
Durant, Blitzer Join $30M Funding Round for Athletes Unlimited
Women sports league operator Athletes Unlimited has raised $30 million in funding from investors including NBA star Kevin Durant, Philadelphia 76ers and New Jersey…
ESPN Digs In on Softball, Lacrosse via 2-Year Athletes Unlimited Deal
ESPN is deepening its lacrosse and softball coverage and expanding its summer broadcast slate through a two-year deal with Athletes Unlimited—the league’s first…
Exclusive
All-Women’s Sports Network Adds Athletes Unlimited, LPGA to Platform Plans
A group of women’s sports leagues and properties has partnered with the coming Women’s Sports Network—a 24/7 streaming network from Fast Studios dedicated exclusively to…
Exclusive
Athletes Unlimited Adds EY Sponsorship Ahead of Basketball Debut
Global professional services provider EY has joined Athletes Unlimited’s sponsor roster for the league’s first two sport seasons in 2022, starting with its inaugural…
Sporticast: Athletes Unlimited CEO Talks Future of Women’s Sports
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Jon Patricof, CEO and co-founder of Athletes Unlimited, about how his company…
FOX, CBS Nab Athletes Unlimited’s Basketball Broadcast Rights
Athletes Unlimited is adding basketball to its network of professional women’s sports leagues later this month with a 30-game season slated to tip off in Las Vegas on…
Web 3.0 and the Future of Professional Sports
Today’s guest columnist is Jon Patricof, co-founder and CEO of Athletes Unlimited. A few weeks ago, a friend reached out to share his observation that much of what we…
Athletes Unlimited Basketball League Welcomed by WNBA Players
Athletes Unlimited’s new U.S.-based women’s basketball league may at first glance seem like a potential rival to the WNBA, but it’s being greeted by the W’s players as a…
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Athletes Unlimited Finds New Sponsor Interest as First Year Ends
As Athletes Unlimited approaches its one-year anniversary, short, single-season deals are being replaced by multi-season sponsorships over several sports—creating a more…
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