ESPN Digs In on Softball, Lacrosse via 2-Year Athletes Unlimited Deal
ESPN is deepening its lacrosse and softball coverage and expanding its summer broadcast slate through a two-year deal with Athletes Unlimited—the league’s first…
Athletes Unlimited
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All-Women’s Sports Network Adds Athletes Unlimited, LPGA to Platform Plans
A group of women’s sports leagues and properties has partnered with the coming Women’s Sports Network—a 24/7 streaming network from Fast Studios dedicated exclusively to…
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Athletes Unlimited Adds EY Sponsorship Ahead of Basketball Debut
Global professional services provider EY has joined Athletes Unlimited’s sponsor roster for the league’s first two sport seasons in 2022, starting with its inaugural…
Sporticast: Athletes Unlimited CEO Talks Future of Women’s Sports
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Jon Patricof, CEO and co-founder of Athletes Unlimited, about how his company…
FOX, CBS Nab Athletes Unlimited’s Basketball Broadcast Rights
Athletes Unlimited is adding basketball to its network of professional women’s sports leagues later this month with a 30-game season slated to tip off in Las Vegas on…
Web 3.0 and the Future of Professional Sports
Today’s guest columnist is Jon Patricof, co-founder and CEO of Athletes Unlimited. A few weeks ago, a friend reached out to share his observation that much of what we…
Athletes Unlimited Basketball League Welcomed by WNBA Players
Athletes Unlimited’s new U.S.-based women’s basketball league may at first glance seem like a potential rival to the WNBA, but it’s being greeted by the W’s players as a…
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Athletes Unlimited Finds New Sponsor Interest as First Year Ends
As Athletes Unlimited approaches its one-year anniversary, short, single-season deals are being replaced by multi-season sponsorships over several sports—creating a more…
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Athletes Unlimited Inks Gatorade Deal Ahead of Inaugural Volleyball Season
Athletes Unlimited, a network of professional women’s sports leagues, has landed a new sponsor in Gatorade ahead of its inaugural volleyball season, set to start later…
How Athletes Unlimited Found Success By Turning Players into Partners
The athlete’s voice is the most powerful one in sports. They are role models, they are leaders, they are the faces of the leagues they represent and are the reason fans…
Athletes Unlimited Turns to Volleyball as Patricof Touts Proof of Concept
Athletes Unlimited—the multi-sport, player-owned league that uses fantasy-style individual scoring—concluded its inaugural season in Rosemont, Ill., this week, and the…
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DraftKings Signs Athletes Unlimited Ahead of Debut Season’s Final Push
Athletes Unlimited announced a late-season marketing deal with DraftKings to enhance fan experience as the final week of play in the league’s debut…
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