Tech Trends Continue to Shake Sports Fandom. May the Best Ideas Win
In 2022, a number of new technologies offered glimpses of their promise for sports—and their drawbacks. An explosion of streaming services has brought more action…
augmented reality
Rams-Broncos Christmas Day Game to Feature AR Enhancements
Los Angeles is finally getting a White Christmas—sort of. When the Rams host the Denver Broncos on Sunday afternoon at SoFi Stadium, the matchup of 4-10 teams will…
NFL, Snapchat Unveil Augmented Reality Features for This Season
The NFL app will add an augmented reality camera powered by Snap this season, as AR tech becomes a larger part of sports fan experiences. The feature is part of a…
NBA Teams With Pokemon Go Maker for Basketball’s ‘Real-World Metaverse’
Since launching in 2016, Pokemon Go has driven enthusiasts to chase their favorite monsters in delivery rooms, at funerals, and even inside the White House. Soon, we’ll…
PGA Tour Grabs Equity in Augmented Reality Startup as Field Heats Up
The PGA Tour is taking equity in augmented reality startup Quintar as part of its ongoing effort to turn putting greens into green screens in order to make watching…
Metaverse, AR and Women Top 2022’s Sports Tech Investment Trends
Today’s guest columnist is Meredith McPherron, CEO and managing partner of Drive by DraftKings. Necessity is the mother of invention, and over the past two years during…
Viral Panthers Clip a ‘Milestone in Augmented Reality’
People had gotten used to virtual fans—floating heads along the sideline of the NBA Finals or avatars in the outfield bleachers at MLB games. But on Sunday, with NFL…
Sports-Focused Augmented Reality Startup Lands Seed Round
Startup Quintar believes sports’ augmented reality future could begin arriving next year, and it has announced backing from SeventySix Capital to develop a platform for…
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