NBA Teams With Pokemon Go Maker for Basketball’s ‘Real-World Metaverse’
Since launching in 2016, Pokemon Go has driven enthusiasts to chase their favorite monsters in delivery rooms, at funerals, and even inside the White House. Soon, we’ll…
augmented reality
PGA Tour Grabs Equity in Augmented Reality Startup as Field Heats Up
The PGA Tour is taking equity in augmented reality startup Quintar as part of its ongoing effort to turn putting greens into green screens in order to make watching…
Metaverse, AR and Women Top 2022’s Sports Tech Investment Trends
Today’s guest columnist is Meredith McPherron, CEO and managing partner of Drive by DraftKings. Necessity is the mother of invention, and over the past two years during…
Viral Panthers Clip a ‘Milestone in Augmented Reality’
People had gotten used to virtual fans—floating heads along the sideline of the NBA Finals or avatars in the outfield bleachers at MLB games. But on Sunday, with NFL…
Sports-Focused Augmented Reality Startup Lands Seed Round
Startup Quintar believes sports’ augmented reality future could begin arriving next year, and it has announced backing from SeventySix Capital to develop a platform for…
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