A Match Made in 2020: MLB Announces Partnership with Lysol
As baseball season heads to a conclusion, Major League Baseball and RB, the makers of Lysol, have announced a multi-year partnership. The deal will focus on disinfection…
baseball
Million-Dollar Mantle Cards and Memorabilia Enthusiasm Draw Eyes of Wall Street
Whether it's a lack of games to watch or another nostalgia boom sparked by the pandemic, sports fans have been focusing on trading cards, ticket stubs and gear of their…
Yankees Seek Billion-Dollar Bond Refinancing As Attendance Expected Down For Years
The Yankees will raise nearly $1 billion in a new bond issue through New York City to firm up their financial position as baseball attendance is projected to suffer…
Exclusive
Turn2 Equity Adds Jason Heyward as First Athlete-Investor
Baseball-focused Turn2 Equity Partners has added its first pro athlete investor: Cubs right fielder Jason Heyward, who will also be the first member of a Turn2 Players…
MLB.TV Refunds Likely Top $200 Million on Account of Shortened Season
Baseball likely gave more than $200 million back to fans last week in the form of refunds for mobile app subscribers, according to data compiled by Sportico. MLB…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming Soon
Exclusive
MLB Executive and Commissioner Candidate Leaving to Join Activision Blizzard
Tony Petitti, considered by many a likely candidate for Major League Baseball's next commissioner, is leaving MLB to oversee esports, consumer products, film and…
Broadcast Changes Likely as Baseball Adjusts in Unprecedented Season
Last week's scrimmages weren't just for the players. Broadcasters preparing to cover an unprecedented season needed the warm-up reps as well. With the first weekend of…
Exclusive
Fauci Baseball Card Outsells Vladimir Guerrero in Record for TOPPS
Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases and one of the foremost experts on fighting diseases, now has another title…
The All-Tool Team: Identifying MLB’s Most Well-Rounded Players
Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization dedicated to the quantitative analysis of sports strategy and…
Exclusive
Baseball Lineup Features Ad Sales Uncertainty Despite Regular Order
With less than three weeks to go before the regular season is set to begin in Washington, Major League Baseball's media partners aren't entirely sure how the 2020 TV…
Positive Identity: How MLB Teams Build Success Through Organizational Philosophy (FULL ANALYSIS)
Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization dedicated to the quantitative analysis of sports strategy and…
Positive Identity: How MLB Teams Build Success on Organizational Philosophy
Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization dedicated to the quantitative analysis of sports strategy and…
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