NBC Won’t Profit on Beijing’s Least-Watched Olympics, but Hopes are High for Paris
The 2022 Winter Olympics was less an unforeseen disaster for NBC than something that, almost by design, was fated to be forgotten even while it was happening. That…
Beijing Olympics
Olympic Star Hilary Knight Builds Brand, Looks Beyond the Rink
It’s been 12 years since U.S. women’s hockey star Hilary Knight made her Olympic debut in Vancouver, where she and Team USA took home the silver after falling to Canada…
Russia’s Valieva Cleared to Skate in Olympics After Positive Drug Test
Despite testing positive for trimetazidine, a performance-enhancing heart medication banned by the World Anti-Doping Agency, Russian figure skater Kamila Valieva has…
Olympians Fire Up Burner Phones, TikTok Amid China Security Worries
Among the many geopolitical complexities attached to this year’s Beijing Winter Olympics were widespread cybersecurity concerns. Social media became a specific focal…
U.S. Olympians at Beijing 2022 Would Be Wise to Stay out of Trouble
It’s been six years since Ryan Lochte, a 12-time Olympic medalist, gave rise to what became dubbed Lochtegate. Representing Team USA at Rio in 2016, Lochte and a few…
NBCU Bets on Olympics, Super Bowl in Bid to Out-Measure Nielsen
While the colorful and grandiose Winter Olympics Opening Ceremony unfurls on TV, the company showing all the pomp has an equally elaborate project taking place off…
Americans Disapprove of Beijing Games and Want Boycott, Poll Finds
If your reaction to hearing that the Beijing Winter Olympics have already begun is, “Wait, didn’t we just have an Olympics?” then you’d be right. While the summer of…
Mars Unattacked: Candy Maker and Olympic Sponsor Skates to Beijing
The confectionary wit of Mars, Inc.—as captured by its marquee candy, M&M’s—has long been the company’s ability to keep heat off its chocolate until it successfully…
NBC’s China Challenge: Fraught Beijing Olympics Make Tokyo Look Tame
NBC was presented with unprecedented challenges when covering the Tokyo Summer Olympics amid COVID-19 but without spectators in the stands last year. But as The…
Beijing Games Offer NBCU Challenges, ‘Unprecedented Opportunity’
NBCUniversal is about to begin broadcasting the second half of a rare Olympics doubleheader—and, as Variety reports, fatigue has set in. The Winter Games in Beijing…
NBC’s Peacock Tweaks Should Pump Young Blood Into Winter Olympics
While advertisers are heading into the Beijing Olympics with diminished expectations, Peacock’s beefed-up live-streaming scheme and a suspension of its authentication…
Lindsey Vonn Offers Olympics Predictions, as She Preps for NBC Gig
With less than two weeks to go before the start of the 2022 Winter Olympics in Beijing, legendary skier Lindsey Vonn has some predictions for the U.S. women’s ski team.…
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