Business Beyond the Game: Ice Cube on the Big3, Contract With Black America
Ice Cube is poised to take the Big3 to the next level. The co-founder of the 3-on-3 pro basketball league looks to increase the league’s presence internationally ahead…
Big3
Web3 Giants Buying Big3 NFTs Indicates Utility Is ‘Next Frontier’
Last month, a JWS column explained why Big3’s plan to decentralize sports team ownership was different—and frankly, more exciting—than any previous endeavor hatched. The…
Big3 to Issue NFTs With IP Rights, Chance to Cash In on Team Sales
Big3 recently announced its plan to decentralize sports team ownership. The 3-on-3 basketball league founded by the rapper Ice Cube is not the first to introduce the…
Sports, Music Tie-Ups at All-Time High as Industries Cast Wide Net
In recent weeks, Drake “hacked” ESPN’s SportsCenter to announce the date of his forthcoming album release, Certified Lover Boy. Los Angeles Clippers star Kawhi Leonard…
Exclusive
BIG3 Announces Partnership with Monster Energy
Ahead of its fourth season, the BIG3 is looking to be reenergized. The 3-on-3 basketball league founded by the rapper Ice Cube has announced a partnership with Monster…
PPP Loan List Includes Mayweather, Brady and Boras
Sports stars, personalities and pro teams including Major League Soccer’s DC United, the basketball league started by rapper Ice Cube and the AAA affiliates of the Red…
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