BodyArmor and Founder Repole Donate $24 Million to Kobe Foundation
Kobe Bryant played a critical role in helping BodyArmor become the No. 2 sports drink brand in the U.S. The company and its founder, Mike Repole, want to ensure the…
BodyArmor
Sporticast: BodyArmor’s $8 Billion Sale a Windfall for Many Athletes
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Coca-Cola’s…
Prime
Kobe’s $400 Million Leads Athlete Payouts After BodyArmor Sale
Over the past decade, there has been a surge in the number of athletes forgoing cash in exchange for equity in endorsement deals with startup companies. They are after…
Exclusive
Drone Racing League Seeks New Heights with BodyArmor, Champion, Respawn Pacts
Nearly a month after striking a five-year deal with Genius Sports to help get approved for legal sports gambling, the Drone Racing League has found three more partners…
Start-Ups, Challenger Brands Leaning on Equity-For-Endorsement Deals, Despite Soft Market
On Aug. 5, BODYARMOR announced the addition of Christian McCaffrey, Trae Young, Sabrina Ionescu, CeeDee Lamb, Kemba Walker, Drew Lock and Ronald Acuña Jr., to its stable…
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