Exclusive
DAZN’s Canelo NFTs Aim to Blend Gaming and Collectibles
Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The…
boxing
Boxing Promoter Top Rank Brings on Bleacher Report Alum Brian Kelly as Chief Revenue Officer
Boxing promoter Top Rank has announced Brian Kelly, who has spent much of the last decade with Bleacher Report and its parent company, Turner Broadcasting, will join the…
Triller Overspent on Lopez Fight, but Unique Business Model May Yield Profit
Back in late February, Triller Fight Club (TFC)—a subsidiary of the music-based social media network, Triller—won the live broadcast rights to undisputed lightweight…
Be Like Ryan: Why Gatorade Added Its First American Pro Boxing Endorser
Michael Jordan, Tiger Woods and Serena Williams are among a long line of star athletes to have endorsed Gatorade during their careers. But until now, the company had…
DAZN Returns with Canelo on Cable in Fight Signup Bid
Sports streaming service DAZN, which disrupted boxing by spurning the traditional pay-per-view model, is partnering with cable providers to let boxing fans watch…
Unfulfilled Consumer Demand is Fueling the Celebrity Boxing Trend
Back on Nov. 28, a fight card headlined by 54-year-old Mike Tyson and 51-year-old Roy Jones Jr. became one of the top 10 bestselling boxing PPV events in history (social…
Triller Using Mike Tyson, Roy Jones Jr. Pay-Per-View to Launch Premium Live Events Business
On Saturday night (Nov. 28), “Iron” Mike Tyson will participate in a prizefight—granted, it’s an exhibition—for the first time since 2005 when the former “baddest man on…
Exclusive
Tyson-Jones Bout Puts Cannabis In Spotlight With Weedmaps Deal
Weedmaps will sponsor Triller’s upcoming Mike Tyson vs. Roy Jones Jr. fight as the cannabis industry software company looks to expand its sports marketing efforts…
Canelo Alvarez’s Record $365 Million Contract with DAZN is No More
It was once the largest contract ever signed by a professional athlete. Now it no longer exists. Boxing star Saul “Canelo” Alvarez has severed ties with Golden Boy…
ESPN’s Lomachenko-Lopez Fight May Open Doors to More Big Bouts on Cable
Secondary pandemic effects led Vasyl Lomachenko and Teófimo López’s lightweight title fight to end up on ESPN Oct. 17 rather than pay-per-view, and more big fights could…
Boxing: “Fading, Niche Sport” Or Are Declining Ratings The Product of Pandemic Driven Limitations?
Since boxing has returned from the sports hiatus, the sport’s linear television ratings have been in decline. Top Rank cards on ESPN have drawn just 332,000 viewers…
Alvarez Sues DAZN, Golden Boy and De La Hoya for Damages and Schedule Control
Canelo Alvarez’s $365 million deal with sports streaming service DAZN, once the largest contract ever signed by a professional athlete, is now the subject of a federal…
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