The Heat’s Brand Hasn’t Just Survived LeBron’s Departure, It’s Grown
On the court, the Miami Heat haven't found consistent success since LeBron James' sudden departure in 2014, failing to string together back-to-back winning seasons or…
branding
Redskins Name Change Depends on Unique Cost-Benefit Analysis
Even 23 years later, Ed O'Hara can still picture the lapel pin. SME Branding's current chairman was standing at the front of a large conference room on Miami…
Redskins’ Brand Worth “Substantially Less” Than Believed; Time Right to Change Name
July 2, 2020 Market Snapshot: JohnWallStreet Index: 3,197.70 (+0.67%) NASDAQ: 10,154.63 (+.95%) S&P: 3,115.86 (+0.50%) DJI: 25,734.97 (-0.30%) The shifting social…
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