Opinion
Brands Spend Big on Naming Rights, but Is It Worth It?
Today’s guest columnist is Francis Dumais, managing partner at Elevent. In August, the Cincinnati Bengals and Paycor inked a 16-year, multimillion-dollar deal for…
branding
NFL Jersey Rule Boosts Rookie Brands but Can Cost Vets Big Bucks
In April, NFL owners approved a rule change that will allow more players to wear single-digit numbers—once reserved exclusively for quarterbacks, kickers and…
The Heat’s Brand Hasn’t Just Survived LeBron’s Departure, It’s Grown
On the court, the Miami Heat haven’t found consistent success since LeBron James’ sudden departure in 2014, failing to string together back-to-back winning seasons or…
Redskins Name Change Depends on Unique Cost-Benefit Analysis
Even 23 years later, Ed O’Hara can still picture the lapel pin. SME Branding’s current chairman was standing at the front of a large conference room on Miami…
Redskins’ Brand Worth “Substantially Less” Than Believed; Time Right to Change Name
July 2, 2020 Market Snapshot: JohnWallStreet Index: 3,197.70 (+0.67%) NASDAQ: 10,154.63 (+.95%) S&P: 3,115.86 (+0.50%) DJI: 25,734.97 (-0.30%) The shifting social…
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