Adidas’ Counterfeit Claims Land Federal Court I.P. Review
Adidas is suing 83 websites that the footwear and apparel giant accuses of selling counterfeit and infringing versions of Adidas products. It is the latest example of a…
Brands
Kanye West Split Will Cost Adidas Over $1B in Annual Sales
Adidas’ decision to end its partnership with Kanye West and immediately stop selling his Yeezy brand, due to West’s recent antisemitic and other hateful comments, will…
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Tracy McGrady Joins VKTRY Gear to Help Market High-Tech Insoles
VKTRY Gear, a performance insole company, has announced that basketball Hall of Famer Tracy McGrady has joined the company as a brand ambassador and a member of VKTRY’s…
Sports Business Trends Here to Stay in a Post-COVID World
Necessity is said to be “the mother of invention,” so it should come as no surprise the COVID-19 pandemic forced innovation across the pro sports landscape. From new…
Olympic Athletes’ Personal Brands Strengthen as Marketers Prepare for Back to Back Games
It turns out Katie Ledecky can make a splash without the Olympics. Swimming across a pool last month with a glass of chocolate milk balanced on her head, the five-time…
COVID-19 Spawns Sports Advertising ‘Buyer’s Market’
The big four leagues have successfully managed to retain advertisers in the wake of the sports hiatus. A recent MediaRadar study indicated 83 of the top 100 corporate…
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