Sports Business Trends Here to Stay in a Post-COVID World
Necessity is said to be “the mother of invention,” so it should come as no surprise the COVID-19 pandemic forced innovation across the pro sports landscape. From new…
Brands
Olympic Athletes’ Personal Brands Strengthen as Marketers Prepare for Back to Back Games
It turns out Katie Ledecky can make a splash without the Olympics. Swimming across a pool last month with a glass of chocolate milk balanced on her head, the…
COVID-19 Spawns Sports Advertising ‘Buyer’s Market’
The big four leagues have successfully managed to retain advertisers in the wake of the sports hiatus. A recent MediaRadar study indicated 83 of the top 100 corporate…
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MOCA L.A. Senior Curator Resigns Over Museum’s Handling of Diversity Initiatives
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Huge leak might reveal details from Marvel’s new ‘Deadpool’ movies
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