WNBA Weathers 2020 With Expanded Coverage, Sponsorship and Activism
In 2019, the WNBA began a rebranding effort focused on both a refreshed image and revived cultural relevance. The mission made an impact from the start—last season's…
broadcast tv
Network Ratings and Ad Dollars Plummet in the Absence of Live Sports
Top-tier sports programming can't come back soon enough for the U.S. television networks, which in the absence of the tube's highest-rated programming are facing a…
Ratings Gaffe Has Network Execs Dreaming of a Post-Nielsen Future
Nielsen on Friday scrambled to placate network executives who'd been bushwhacked by the company's decision to delay a long-awaited fall ratings upgrade, but ad sales…
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