Super Bowl Shunned by Movie Studios as Streaming Fills Ad Blocks
In much the same way that millennials have been blamed for ruining everything from American cheese to sex, the coronavirus is taking its lumps for destabilizing a range…
CBS
ESPN Signs $3 Billion Deal for SEC Football as CBS Era Nears End
Disney's ESPN has finalized a deal to buy the rights to college football's most-watched television package for $300 million per season—at least five times the $55…
Tracking the NFL’s Biggest Games and Most Reliable Teams: Data Viz
An unorthodox Sunday NFL schedule gave way to a week of steep ratings declines for the league's network partners, which are currently 8% off the pace compared to last…
Exclusive
Formula E Partners with CBS to “Americanize” Its Brand in U.S.
Formula E and CBS have agreed to a three-year broadcast deal that will make the network the exclusive U.S. home for the all-electric racing series starting next…
A Masters Unlike Any Other May Drive CBS to Tough Sunday Decisions
A three-hour weather delay won't necessarily put a damper on this year's special autumnal edition Masters Tournament, but Augusta National's Thursday morning soaking…
NFL’s Sunday Afternoon Ratings Thrive While Primetime Lags
As much as NFL deliveries on the whole have held up during the Great Sports Ratings Slump of 2020, a few of the TV packages are clearly outperforming the rest of the…
Prolonged Election Coverage Holds NFL Primetime Ratings at Bay—For Now
As much as the NFL and its network partners had been banking on a post-Election Day ratings recovery, the deferred results and the inevitable recounts and legal…
Now That’s More Like It: Bama-Georgia Game Delivers Familiar Ratings Highs
If it didn't quite live up to the pre-game hype, Saturday night's showdown between the No. 2 Alabama Crimson Tide and No. 3 Georgia Bulldogs served as a reminder that…
NFL Week 4 Ratings Fall as COVID, Trump, Baseball and Declining Viewers Add Up
The NFL in Week 4 faced down the biggest disruptions of the regular season thus far, as a coronavirus outbreak in the Tennessee Titans organization and a positive test…
Networks Breathe Easier as SEC Football Delivers With Big Ten Waiting in Wings
The long-awaited return of SEC football has had an immediate impact on the college game's TV deliveries, as fans flocked back to the tube to watch powerhouse programs…
Jumbled Schedules and Dud Matchups Sink College Football TV Ratings
While it's fair to say that at least some of the recent TV ratings declines may be chalked up to a sort of option paralysis in the face of an unprecedented array of live…
Biden Outspends Trump on NFL Ads as Networks Await Big Ten Swing-State Games
In retrospect, media watchers probably should have known that 2020 was going to be a year unlike any other when the sitting president of the United States and a…
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