Prime
NFL’s Overtime Spree Underscores Parity’s Impact on TV Ratings
Before Oliver Stone came along and rebooted Platoon as a sports picture, the chestnut “any given Sunday” used to serve as a sort of rhetorical shorthand for NFL…
CBS
Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
Prime
Jets OT Win Sets Off Stranger Things: Ad-Free Football on CBS
With one second left in the first quarter of Sunday’s Steelers-Packers game, Tony Romo marveled at just how quickly the opening 15 minutes of the broadcast had flown by…
CBS, Fox Regional Windows Play a Key Role in NFL’s Ratings Rally
Tom Brady’s Nielsen-juicing impact on the 2021 NFL season appears to be contagious, as the league in Week 4 enjoyed one of its highest-rated outings in years. And while…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
NFL TV Ratings Hold Up as Fans Revel in Weird, Wild Opening Week
A few new wrinkles to the NFL’s Week One schedule made an absolute hash of the practice of calculating year-over-year ratings comparisons, but for the most part, the…
Prime
NFL Ratings Hang On as Ad Units Earn 10% Premium
The NFL’s TV partners managed to power their way through the 2020-21 season more or less unscathed by the coronavirus pandemic, as the league’s successful staging of…
Nate Burleson to Join ‘CBS This Morning’ in Anchor Shake-Up
There will be a surprising new face waiting to greet viewers at CBS This Morning. Variety reports that Nate Burleson, the former NFL wide receiver and current CBS Sports…
IndyCar Values TV Reach Over Revenue With Sport in ‘Growth Mode’
NBC will carry the Indianapolis 500 on May 30, and according to a recent media report, it could be the last time that “The Greatest Spectacle in Racing” airs on the…
Ten NFL Games Fans and Advertisers Can’t Afford to Miss
Other than chalking up your horse’s topical-steroid doping to a case of cancel culture run amok, or kicking a 23-yard field goal when trailing Tom Brady 31-23 with two…
March Madness Daily: Sidelined in 2020, TV Advertisers are Back in Force
When John Bogusz told reporters that more than 90% of the March Madness advertisers who’d had their spring marketing plans disrupted by the cancellation of the 2020…
NFL Inks 11-Year, $105 Billion Media Rights Renewals With Partners
The NFL has renewed its media rights deals with network partners CBS, Fox, NBC and ESPN, in a multibillion-dollar series of moves that will keep TV’s most lucrative…
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