A Year After Nearly Losing a Leg, Tiger Woods Is Back to Save TV
Thirteen months after nearly losing his right leg in a devastating car crash, Tiger Woods said he expects to suit up for the Masters Tournament. Should the owner of five…
CBS
Saint Peter’s Shook Up March Madness, But Duke-UNC Will Be Seismic
The biggest TV draw of the 2022 NCAA Division I Men’s Basketball Tournament was knocked out of contention Sunday, but fortunately for Turner Sports, the most-eyeballed…
March Madness Daily: The NCAA’s Billion-Dollar Cash Cow
March Madness can make or break careers for college basketball players and coaches, but no one has more on the line in these three weeks than the NCAA itself. The…
March Madness TV Ratings Return to Pre-pandemic Levels
The brass and blare of March Madness has returned after a two-year layoff, and the rekindled enthusiasm of the students and alumni who have crammed the arenas over the…
CBS Poised to Cash In on the Wild, Wild AFC West
Russell Wilson’s move from Seattle to Denver is just one of a dozen seismic personnel shifts that have rocked the NFL in recent weeks, and while Broncos fans are…
Blowouts and Bad Weather Can’t Keep NFL Viewers Away in Week 7
A series of high-profile blowouts gave CBS fits in Week 7, but despite an uncharacteristic abundance of one-sided contests, the NFL TV ratings on the whole didn’t take…
Prime
NFL’s Overtime Spree Underscores Parity’s Impact on TV Ratings
Before Oliver Stone came along and rebooted Platoon as a sports picture, the chestnut “any given Sunday” used to serve as a sort of rhetorical shorthand for NFL…
Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
Prime
Jets OT Win Sets Off Stranger Things: Ad-Free Football on CBS
With one second left in the first quarter of Sunday’s Steelers-Packers game, Tony Romo marveled at just how quickly the opening 15 minutes of the broadcast had flown by…
CBS, Fox Regional Windows Play a Key Role in NFL’s Ratings Rally
Tom Brady’s Nielsen-juicing impact on the 2021 NFL season appears to be contagious, as the league in Week 4 enjoyed one of its highest-rated outings in years. And while…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
NFL TV Ratings Hold Up as Fans Revel in Weird, Wild Opening Week
A few new wrinkles to the NFL’s Week One schedule made an absolute hash of the practice of calculating year-over-year ratings comparisons, but for the most part, the…
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