March Madness Daily: Sidelined in 2020, TV Advertisers are Back in Force
When John Bogusz told reporters that more than 90% of the March Madness advertisers who’d had their spring marketing plans disrupted by the cancellation of the 2020…
CBS
NFL Inks 11-Year, $105 Billion Media Rights Renewals With Partners
The NFL has renewed its media rights deals with network partners CBS, Fox, NBC and ESPN, in a multibillion-dollar series of moves that will keep TV’s most lucrative…
Super Bowl Audience Peaks Before Halftime as Viewer Pool Shrinks, Ages
By the time Tyrann Mathieu and Tom Brady got all up in each other’s grills in the closing seconds of the first half of Super Bowl LV, CBS viewers were already beginning…
Super Bowl Ratings Plummet as Torch-Passing Ceremony Fizzles Out
A 22-point margin of victory and the ongoing decline in traditional TV usage conspired to put the bite on the Super Bowl LV ratings, as CBS’s coverage of the Chiefs-Bucs…
CBS, Advertisers Take an Escapist Approach to Super Bowl
As much as the dreariness of the last 10 months will be in evidence during the Super Bowl—inside Raymond James Stadium, cardboard cutouts will outnumber flesh-and-blood…
Super Bowl Ad Prop Bets Giving Madison Avenue a License to Print Money
While it’s unlikely that CBS viewers will be exposed to a lot of loose talk about gambling during the network’s broadcast of Super Bowl LV, there are roughly 4 billion…
Exclusive
Tony Stewart Startup Racing Circuit Signs Gambling Data Deal With Genius Sports
Superstar Racing Experience, the new auto-racing circuit launched by NASCAR Hall of Fame inductees Tony Stewart and Ray Evernham, is partnering with Genius Sports to…
Super Bowl Producers Hope for Last Hurrah of Fake Fan Noise
Even with more than 20,000 fans expected at Super Bowl LV, the NFL will still provide artificial crowd noise for Sunday’s broadcast, as it has for every game this…
With Its Unmatched Reach, the Super Bowl Defies All Ratings Trends
At the risk of indulging in the unpardonable sin of sports-media blasphemy, here’s something to bear in mind as America’s great secular holiday approaches: The Super…
Brady-Rodgers NFC Championship Delivers Ratings Win for Fox
The first postseason showdown between Tom Brady and Aaron Rodgers paid off for Fox and its advertisers, as Sunday’s broadcast delivered the largest audience for an NFC…
Budweiser to Sit Out Super Bowl for First Time in Four Decades
The brand that is now all but synonymous with the Super Bowl will be conspicuous by its absence from this year’s game, as Budweiser has elected to sit out the NFL title…
Super Bowl Shunned by Movie Studios as Streaming Fills Ad Blocks
In much the same way that millennials have been blamed for ruining everything from American cheese to sex, the coronavirus is taking its lumps for destabilizing a range…
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