Indians’ New Name Search Turns to Carefully Designed Survey
The Cleveland Indians’ pursuit of a new brand will balance business and public relations considerations with legal restraints. A new survey highlights that dynamic. In…
Cleveland Indians
Mets Deal for Lindor, Carrasco Puts Cohen’s Rebuild Well Underway
When Steve Cohen purchased the New York Mets last year for $2.42 billion, he promised to spend money and remake a team that hasn’t won the World Series since…
Cleveland Indians Name Change Runs into Owners of ‘Spiders’ and ‘Baseball Team’
The Cleveland Indians’ decision to change their logo and name raises the question of how the team can secure a new identity, and two popular options are already spoken…
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