Cleveland Guardians Settle Name Lawsuit With Cleveland Guardians
Cleveland, it seems, is big enough to have two Guardians. In the wake of the Ohio flat-track roller derby team suing the erstwhile Cleveland Indians baseball team in…
Cleveland, it seems, is big enough to have two Guardians. In the wake of the Ohio flat-track roller derby team suing the erstwhile Cleveland Indians baseball team in…
Two sports franchises sharing the same name isn’t unprecedented. Just ask the New York Giants and the San Francisco Giants, the Los Angeles Kings and the Sacramento…
The Cleveland Indians may have committed—as they say in roller derby—an “illegal procedure” while rebranding themselves as the Cleveland Guardians. The baseball…
The Cleveland Indians announced Friday that they will be known as the Guardians at the end of the season, becoming the latest professional sports franchise to change its…
The Cleveland Indians’ pursuit of a new brand will balance business and public relations considerations with legal restraints. A new survey highlights that dynamic. In…
When Steve Cohen purchased the New York Mets last year for $2.42 billion, he promised to spend money and remake a team that hasn’t won the World Series since…
The Cleveland Indians’ decision to change their logo and name raises the question of how the team can secure a new identity, and two popular options are already spoken…