Cleveland Guardians Trademark Might Be Stuck in Roller Derby Jam
The Cleveland Indians may have committed—as they say in roller derby—an “illegal procedure” while rebranding themselves as the Cleveland Guardians. The baseball…
Cleveland Indians
Cleveland Indians to Rebrand as Guardians After 2021 Season
The Cleveland Indians announced Friday that they will be known as the Guardians at the end of the season, becoming the latest professional sports franchise to change its…
Indians’ New Name Search Turns to Carefully Designed Survey
The Cleveland Indians’ pursuit of a new brand will balance business and public relations considerations with legal restraints. A new survey highlights that dynamic. In…
Mets Deal for Lindor, Carrasco Puts Cohen’s Rebuild Well Underway
When Steve Cohen purchased the New York Mets last year for $2.42 billion, he promised to spend money and remake a team that hasn’t won the World Series since…
Cleveland Indians Name Change Runs into Owners of ‘Spiders’ and ‘Baseball Team’
The Cleveland Indians’ decision to change their logo and name raises the question of how the team can secure a new identity, and two popular options are already spoken…
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