Marketing and licensing agency The Brandr Group has tapped Altius Sports Partners as its official education provider for college athletes on an NIL hot topic: group…
Today’s guest columnist is Professor Rick Burton of Syracuse University. Imagine assigning your name, image and likeness rights (NIL) to someone for just a T-shirt. Hard…
Digital sports media company Overtime is looking to turn college athletes into successful content creators, investing $1 million in name, image and likeness deals…
The Florida Panthers recently announced plans to become the first major pro sports franchise to align with college athletes since the rules pertaining to the…
When the 2020 Tokyo Games were postponed to 2021, a new opportunity presented itself for many amateur athletes: the ability to sign endorsement deals without risking…
In light of Alabama sophomore quarterback Bryce Young securing almost a million dollars in endorsement deals before his first game, pioneering anti-amateurism activist…
In the weeks leading up to Thursday—essentially the inauguration date of the college athlete name, image and likeness era—athletic departments around the country have…
Today’s guest columnist is Bill Squadron, assistant professor of Sport Management at Elon University and senior adviser to the AI-driven sports technology company…
After months of buzz about brand building, social media and NIL education and preparation, companies are gearing up for actual deals with college athletes as changes…
With name, image and likeness reform in college sports meant to stop short of an entirely free market for athletes, disclosure requirements—for contractual information…
The proliferation of athlete-owned media in the professional sports world has made its way to collegiate athletics. LeBron James’ Uninterrupted platform and Derek…
A “friend-of-the-court” brief filed last month in a potentially landmark U.S. Supreme Court case on NCAA amateurism purported to show that at least some former athletes…
