Playfly Pulls Back Learfield Lawsuit After Partial Payment
The legal battle between competing multimedia rights holders Playfly and Learfield was short lived, according to a notice of voluntary dismissal filed in Delaware this…
college athletics
NIL Cash Spurs U.S. Bank and Opendorse to Offer Financial Literacy Courses
More than a year into the name, image and likeness era in college athletics, college athlete financial literacy and money management are still top of mind for many…
Altius Testing On-Campus Programs to Build NIL Departments
NIL consultancy Altius Sports Partners is establishing on-campus operations at six of its partner schools as it launches a new program to create NIL-specific departments…
Learfield’s Bleacher Seat Battle Offers Front Row View of Evolving College Industry
Any fan who’s sat at a college football game is likely familiar with the bleacher seat. The often cold (hello, Big Ten), or frequently quite hot (looking at you, SEC)…
With NIL Money Comes an Inescapable Fact: Taxes Are Owed
College athletes last July finally got the right to make money off their name, image and likeness (NIL). They also won something else: the headache of filing and paying…
March Madness Daily: NCAA Title Game Outdraws the NBA Finals
Two groups of people rooted for the Duke Blue Devils to beat the UNC Tar Heels in Saturday night’s Final Four matchup: Duke fans and March Madness advertisers. The four…
March Madness Daily: Kansas, UConn Could Cash In With NCAA Tourney Wins
A pair of remaining March Madness title contenders will cash in from their runs in their respective NCAA tournaments—the question that remains is how much they’ll make…
March Madness Daily: The Women’s Final Four by the Numbers
UConn’s double-overtime Elite Eight win over No. 1 seed NC State on Monday night averaged upwards of 2 million viewers on ESPN—good for the largest audience for a…
March Madness Daily: Women’s Record Crowds Reflect Ticketing Spikes
A record number of fans—and a boisterous bunch at that—attended the first and second-round games in this year’s women’s NCAA basketball tournament. The 32 contests, a…
Schools’ Purchase of NIL May Grow Revenues, Split College Sports
Trend lines are pointing towards the professionalization of college sports, “Either through legislation at the NCAA level, the state level, the federal level or forced…
Exclusive
Meta Deepens NIL Inroads With Teamworks, INFLCR Tie Up
Technology giant Meta is expanding its name, image and likeness efforts in college athletics through a new partnership with sports tech provider Teamworks. The parent…
Microsoft, College Football Hall of Fame Strike Multi-Year Deal
The Chick-fil-A College Football Hall of Fame has struck a three-year deal with Microsoft, making the tech giant one of the museum’s top-tier partners and exclusive tech…
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