March Madness Daily: ACC, Big Ten Earn $36.4 million From Tourney
The Atlantic Coast Conference’s strong performance in this year’s March Madness will put roughly $36.4 million in the conference’s coffers over the next six years. The…
The Atlantic Coast Conference’s strong performance in this year’s March Madness will put roughly $36.4 million in the conference’s coffers over the next six years. The…
Adidas says it will offer NIL money to anyone who plays at a DI college sponsored by the sportswear giant, the latest wide-ranging corporate deal aimed at utilizing new…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Saint Peter’s…
The first round of the women’s March Madness tournament wrapped Saturday night with a whole lot of chalk up top followed up a slew of financial upsets—where underdog…
St. Peter’s pulled of a historic upset versus Kentucky—a program that spends nearly 12x more on men’s basketball than the Peacocks—but it was by no means the only…
Colorado State is going home sooner than expected after an upset opening round loss to Michigan, but Wilson Sporting Goods arguably suffered the worst loss of any team…
It’s better to be a higher seed in March Madness, right? Well, yes and no. Let’s start with the yes. No. 1 seeds have performed extremely well historically, capturing 11…
The NCAA men’s basketball season kicks off tonight with a doubleheader on ESPN. While fans will get a chance to watch three of the nation’s top 10 teams, they will also…
Nielsen Sports believes the data used to evaluate and sell sponsorships could be useful to those making a different kind of sales pitch: college coaches on the…
The Pac-12 Conference’s COVID loan program—once discussed as a nearly $1 billion facility for all 12 members to offset pandemic shortfalls—will end up as a much smaller…
At the stroke of midnight marking July 1, NCAA athletes across the country entered a new era of financial freedom. For the first time, they’re now allowed to sign…
In 2004, much ado was made about Duke basketball coach Mike Krzyzewski’s decision to turn down a lucrative offer, reportedly $40 million over five years, to lead the Los…