Big 12 Taps Endeavor for TV Talks and Commercial Media Growth
The Big 12 has chosen WME Sports and IMG Media to lead its global broadcast, sponsorship and commercial strategy, in what will be a critical few years for the Power Five…
college sports
Opinion
EEOC Could Spell Trouble for NCAA in Athlete-Rights Complaint
Today’s guest columnist is Michael H. LeRoy. The National College Players Association (NCPA) recently filed a discrimination complaint with the U.S. Department of…
College Football Playoff Expanding to 12 as TV Windfall Looms
The College Football Playoff is expanding. The CFP board of managers unanimously voted Friday to approve a new 12-team format, the organization announced. For now…
Playfly Pulls Back Learfield Lawsuit After Partial Payment
The legal battle between competing multimedia rights holders Playfly and Learfield was short lived, according to a notice of voluntary dismissal filed in Delaware this…
College Football in Ireland Renews Rivalry for Notre Dame’s Travel Agency
On Saturday, the curtain for the upcoming FBS college football season will rise with a Big Ten matchup between Nebraska and Northwestern at Aviva Stadium in…
Learfield Losses Top $1.8 Billion Since 2019 as Pandemic Pain Lingers
Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an Endeavor SEC…
Playfly Sues Learfield Over Nonpayment in Florida Rights Deal
Sports marketing company Playfly is suing college athletics multimedia-rights giant Learfield over a payment dispute that provides a window into the complicated…
Exclusive
Oliver Luck’s NIL Nonprofit to Build National Database With ASU
NIL rights have fundamentally changed the business of college sports, but there remains a lot of secrecy about how much college athletes are being paid, and by whom…
Altius Testing On-Campus Programs to Build NIL Departments
NIL consultancy Altius Sports Partners is establishing on-campus operations at six of its partner schools as it launches a new program to create NIL-specific departments…
College Hoops Tourney Forms NIL Collective to Benefit Players
Now that many college sports fanbases have established NIL collectives to support college athletes, a basketball event is getting in on the action. The SoCal…
Sporticast: The Big Ten Gets Bigger, Player Data Heats Up
On the latest Sporticast episode, hosts Scott Soshnick and Jacob Feldman discuss some of the biggest sports business stories of the week, including the defection of USC…
Opinion
Direct Bargaining With Athletes Is Best Way Forward for College Sports
Today’s guest columnists are Ohio University professor B. David Ridpath and sports lawyer Mit Winter. College athletics is currently going through a period of…
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