NCAA to Mull New Distribution for $171M Men’s Basketball Fund
The NCAA will consider changes to how it distributes its roughly $1 billion in annual revenue, part of a wide-ranging series of recommendations handed down Tuesday by a…
college sports
Saying Goodbye to 2022, One College Sports Saga at a Time
Happy Wednesday, SporticoU-ians, and welcome to the last SporticoU of 2022. What a year it has been. Let’s see if we can capture this year in just one…
Buyout Bonanza and Supersized Coaching Salaries—What’s New?
Happy Wednesday, SporticoU-ians. I’m starting with a non-sports business aside; I hope you’ll forgive me. There’s been plenty of good soccer to go around with the World…
FBS Athletic Directors’ Contract Database
Check out Sportico's database of FBS athletic director contracts.
Opinion
Amid Fumbled Title IX Celebration, It’s Crucial to Remember the Bigger Picture
Today’s guest columnist is University of South Carolina soccer player Jyllissa Harris. On Sept. 17, at South Carolina’s football game against No. 1-ranked Georgia…
Big 12 Taps Endeavor for TV Talks and Commercial Media Growth
The Big 12 has chosen WME Sports and IMG Media to lead its global broadcast, sponsorship and commercial strategy, in what will be a critical few years for the Power Five…
Opinion
EEOC Could Spell Trouble for NCAA in Athlete-Rights Complaint
Today’s guest columnist is Michael H. LeRoy. The National College Players Association (NCPA) recently filed a discrimination complaint with the U.S. Department of…
College Football Playoff Expanding to 12 as TV Windfall Looms
The College Football Playoff is expanding. The CFP board of managers unanimously voted Friday to approve a new 12-team format, the organization announced. For now…
Playfly Pulls Back Learfield Lawsuit After Partial Payment
The legal battle between competing multimedia rights holders Playfly and Learfield was short lived, according to a notice of voluntary dismissal filed in Delaware this…
College Football in Ireland Renews Rivalry for Notre Dame’s Travel Agency
On Saturday, the curtain for the upcoming FBS college football season will rise with a Big Ten matchup between Nebraska and Northwestern at Aviva Stadium in…
Learfield Losses Top $1.8 Billion Since 2019 as Pandemic Pain Lingers
Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an Endeavor SEC…
Playfly Sues Learfield Over Nonpayment in Florida Rights Deal
Sports marketing company Playfly is suing college athletics multimedia-rights giant Learfield over a payment dispute that provides a window into the complicated…
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