FTX Crash Drags Brady, Curry and MLB as Sports Crypto Withdraws
Maybe Tom Brady really has lost his touch. While the Tampa Bay quarterback struggles through a 4-5 season, one of his most high-profile endorsers, cryptocurrency…
cryptocurrency
Best Of 2022
Inside FTX’s Now-Shaky $135 Million Deal for Miami’s NBA Arena
On March 26, 2021, Miami-Dade County Mayor Daniella Levine Cava sent a memo to the county’s commissioners recommending the approval of a $135 million deal to rename the…
Crypto Sponsorship Cools as Industry and Leagues Plan for 2.0
Last year when the Portland Trail Blazers announced their jersey-patch deal with StormX, a crypto cashback platform, the agreement was hailed as one that would pave the…
Opinion
Web3 Sports Industry Can Emerge From Crypto Crunch Stronger Than Before
Today’s guest columnist is Miheer Walavalkar, co-founder and CEO of LiveLike. As the global industries bundle up to survive the “crypto winter,” what must we be…
Sporticast: Crypto Winter Hits Sports / NFL Punishment for Watson and Ross
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the NWSL’s…
Movie Dollars Dominate NBA Finals Opener and Crypto Has a Cameo
So that happened. After being down 12 points at the end of the third quarter, the Boston Celtics stunned the Golden State Warriors in Game 1 of the NBA Finals on…
Socios Strikes MLS Deal in Push Toward U.S. Crypto Market
Socios is making more strides into the U.S. sports market—this time with help from Major League Soccer. The blockchain fan engagement company has inked a leaguewide…
Opinion
NFT ‘Wild West’ Era Demands New Standards for Crypto Industry
Today’s guest columnist is Todd Cooper, CEO and co-founder of NuArca Labs. Several weeks ago, Sacramento Kings star De’Aaron Fox nixed his high-profile NFT project…
UFC to Pay Fighters Bitcoin Bonuses in Expanded Crypto.com Deal
UFC is adding a new cryptocurrency bonus to its pay-per-view events, $60,000 worth of bitcoin to be distributed to fighters based on a fan vote. The new bonus is part of…
NFL Changes Blockchain Rules as Teams Expand Crypto and NFT Deals
NFL teams will be able to sign sponsorship deals with crypto exchanges this year, but don’t expect the Green Bay Packers to host games at FTX Field anytime soon. The…
Crypto Advertising, Team Deals Grow Despite Industry Troubles
Crypto commercials stole the Super Bowl advertising spotlight Sunday night, and have emphasized cryptocurrency companies’ appetite to captivate sports fans. Coinbase’s…
Coinbase’s Minimalist QR Code Super Bowl Ad Temporarily Crashes Crypto Site
Less is more for Coinbase Global Inc., the largest cryptocurrency exchange in the U.S. The company debuted a new commercial during Super Bowl LVI that didn’t bear much…
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