76ers Add Crypto.com as Jersey Patch Sponsor, Will Sell NFTs
Hong Kong-based trading platform Crypto.com will be the Philadelphia 76ers’ jersey patch sponsor starting this year, as blockchain companies continue to seek…
cryptocurrency
NBA Top Shot Moments in Free Fall, But NFTs Far From Dead
NBA Top Shot achieved mainstream recognition in the second half of Q1 2021 (see: CBS Sunday Morning segment), helping to drive parent company Dapper Labs’ valuation up…
UFC Inks $175 Million Crypto Deal, Its Largest Sponsorship Ever
UFC has signed a 10-year, $175 million partnership with cryptocurrency marketplace Crypto.com, according to someone familiar with the terms, the biggest sponsorship in…
Crypto Sports Bets Swing on Elon Musk Whims and NASCAR Crashes
Sports betting in cryptocurrency has been rising and falling with the price of Bitcoin this year, with bets on the NBA, soccer and tennis spiking in the first quarter as…
Record Venture Funding Spawns New Sports Sponsorship Investment
Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. The record-setting quarter comes on the heels of a record year in 2020…
NASCAR Driver Among First to be Paid in Crypto With Car Sponsor Deal
NASCAR driver Landon Cassill and Voyager Digital Ltd. have announced a partnership that will pay Cassill completely in cryptocurrency. Cassill will be paid in Litecoin…
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NFT Boom Leaves a Crypto or Cash Conundrum for Teams and Athletes
NFL star Rob Gronkowski receives a text every couple of days from the founders of Medium Rare, his partners on an NFT project that earned the equivalent of $1.8 million…
Kevin Durant Scores With $86 Billion Coinbase Valuation
Kevin Durant returned to the court last week after missing 23 games with a strained hamstring. He led the Brooklyn Nets to a 30-point blowout win against the Minnesota…
Despite FTX Deal, Doubts Loom on Cryptocurrency Sponsor Potential
Later today, the Miami-Dade County Commission will vote on a proposed naming rights deal with FTX—a cryptocurrency exchange. If approved, the county’s basketball arena…
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NBA Blockchain Billionaires: Cuban, Tsai and Leonsis to Lead Owners Study Group
The NBA has created a blockchain advisory committee comprised of a number of its billionaire owners, including Mark Cuban and Joe Tsai, according to multiple people…
NBA Top Shot Offers Greater Near-Term Upside but Carries Far More Risk Than Bitcoin
Bitcoin and NBA Top Shot moments maintain many of the same characteristics (think: finite nature, blockchain based). Both have also seen their values increase…
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MMA League Debuts Blockchain Tokens to Boost U.S. Fan Engagement
The Professional Fighters League is becoming the first sports league to offer blockchain-based tokens to fans. To help fans become more engaged with the MMA season and…
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