UFC to Pay Fighters Bitcoin Bonuses in Expanded Crypto.com Deal
UFC is adding a new cryptocurrency bonus to its pay-per-view events, $60,000 worth of bitcoin to be distributed to fighters based on a fan vote. The new bonus is part of…
cryptocurrency
NFL Changes Blockchain Rules as Teams Expand Crypto and NFT Deals
NFL teams will be able to sign sponsorship deals with crypto exchanges this year, but don’t expect the Green Bay Packers to host games at FTX Field anytime soon. The…
Crypto Advertising, Team Deals Grow Despite Industry Troubles
Crypto commercials stole the Super Bowl advertising spotlight Sunday night, and have emphasized cryptocurrency companies’ appetite to captivate sports fans. Coinbase’s…
Coinbase’s Minimalist QR Code Super Bowl Ad Temporarily Crashes Crypto Site
Less is more for Coinbase Global Inc., the largest cryptocurrency exchange in the U.S. The company debuted a new commercial during Super Bowl LVI that didn’t bear much…
LeBron James Foundation Joins Crypto.com in Web3 Education Drive
After acquiring the naming rights to the Los Angeles Lakers’ home arena, Crypto.com is now headed to LeBron James’ other home. The cryptocurrency exchange company has…
NWSL, Crypto Broker Voyager Ink One of League’s Largest Partnerships
The National Women’s Soccer League has signed a multi-year deal with cryptocurrency brokerage Voyager Digital, one of the largest corporate sponsorships in league…
Warriors Go Global With FTX Blockchain Partnership
The Golden State Warriors have signed a multiyear deal with cryptocurrency exchange FTX US that will see the Bay Area’s team go deeper into blockchain technology while…
Crypto, Blockchain Provide Sport Sponsorship’s Greatest Growth Opportunity, Not Sports Betting
Come Christmas Day, the venue now known as Staples Center will be renamed Crypto.com Arena after the cryptocurrency and payment platform bought the naming rights to the…
Crypto.com Buys Naming Rights to Staples Center in Los Angeles
Staples Center in Los Angeles is soon to be rechristened Crypto.com Arena, in a 20-year deal worth more than $700 million, according to a person familiar with the…
76ers Add Crypto.com as Jersey Patch Sponsor, Will Sell NFTs
Hong Kong-based trading platform Crypto.com will be the Philadelphia 76ers’ jersey patch sponsor starting this year, as blockchain companies continue to seek sports…
NBA Top Shot Moments in Free Fall, But NFTs Far From Dead
NBA Top Shot achieved mainstream recognition in the second half of Q1 2021 (see: CBS Sunday Morning segment), helping to drive parent company Dapper Labs’ valuation up…
UFC Inks $175 Million Crypto Deal, Its Largest Sponsorship Ever
UFC has signed a 10-year, $175 million partnership with cryptocurrency marketplace Crypto.com, according to someone familiar with the terms, the biggest sponsorship in…
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