Legends Hospitality Closes Majority Sale to Sixth Street
Legends Hospitality is now majority-owned by investment firm Sixth Street, as a previously reported deal closed today. Sixth Street, a money manager with $50 billion in…
Dallas Cowboys
DeMarcus Ware Calls His Fitness App a ‘New Legacy for Myself’
DeMarcus Ware wants you to know his new fitness app, Driven To Win, isn't the result of some cash grab or sponsorship deal. "I'm not just a name slapped on this," the…
Fox’s Thanksgiving NFL Game Delivers Season-Best 30 Million Viewers
As much as it seemed unlikely that the usual horde of Americans this Thanksgiving would voluntary submit to the dubious charms of 2020 vintage NFC East football, the…
Cowboys’ Annual Thanksgiving Ratings Bounty Sustains Hungry Networks: Data Viz
The last time the Dallas Cowboys headed into their traditional Thanksgiving Day game sporting a 3-7 record, America's Team took a 33-14 drubbing at the hands of the…
Tracking the NFL’s Biggest Games and Most Reliable Teams: Data Viz
An unorthodox Sunday NFL schedule gave way to a week of steep ratings declines for the league's network partners, which are currently 8% off the pace compared to last…
NFL Aims to Ward Off Ratings Chill With More Scoring and Fewer Flags
Anyone who's at all vested in the NFL's ratings performance this season may want to keep their eyes trained on the scoreboard. Unfettered by crowd noise and amid a…
Exclusive
Professional Bull Riders Move 2020 World Finals to AT&T Stadium in Dallas
Because of Nevada state restrictions placed on spectators gathering at sporting events, the Professional Bull Riders 2020 World Finals will not be held in Las Vegas for…
NFL Ratings a Mixed Bag as Sunday TV Audience Dips 3%
While the cult of NFL Ratings Doomers is cluttering Twitter feeds and the Google search algorithm serves up a whole lot of Chicken Little results about the league's…
‘You Just Can’t Replace This Stuff:’ Unflappable NFL Ad Sales March On
With less than a week to go before the 2020 NFL season kicks off in an uncharacteristically subdued Arrowhead Stadium, the ritual of selling off the in-game commercial…
Jerry Jones to Spend Game Day Online as NFL Owners Rely on Media for Growth
With limited capacity in the AT&T Stadium and a generation of fans already attuned to 'second screens' during live events, Dallas Cowboys owner Jerry Jones plans to…
NFL Team Valuations Not Impacted By On-Field Performance
According to Sportico's NFL valuations (Note: our exclusive virtual event with several team owners and high-profile executives is today at 1 p.m. EST. You can register…
Grading the Top Five NFL Broadcasts for 2020 Advertisers
In the same way that it's ill-advised for small children to play tackle football against a professional athlete the size of a sub-zero refrigerator, it is equally…
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