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ATP Taps Sportradar for New Six-Year Gambling Data Deal
The ATP has chosen Sportradar as its next global gambling data and streaming partner, according to multiple people familiar with the six-year agreement. The…
data
Opinion
Athlete Performance AI Playbook Calls for a Human Touch
Today’s guest columnist is Tal Brown, founder of the human performance AI platform Zone7. “Generative AI” is the topic du jour. Catalyzed by mainstream coverage of…
Sporticast: ‘In God We Trust. Everyone Else, Bring Data’
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Laura Andriani, vice president of consulting at Two Circles, about how sports…
FBS Athletic Directors’ Contract Database
Check out Sportico's database of FBS athletic director contracts.
Manchester City, Playermaker Wearable Tech Measures Player Skills
Manchester City and Israeli sports technology company Playermaker have launched Cityplay, a wearable tracker designed for soccer players. Playermaker’s device transforms…
49ers Data-Breach Lawsuits Expose Risks of Monetizing Information
Two new lawsuits against the San Francisco 49ers over a recent data breach highlight the risks sports teams face when collecting and storing sensitive materials. They…
Sporticast: The Big Ten Gets Bigger, Player Data Heats Up
On the latest Sporticast episode, hosts Scott Soshnick and Jacob Feldman discuss some of the biggest sports business stories of the week, including the defection of USC…
Football and Social Media Dominate Rapidly Growing NIL Market: Data Viz
College athletes have been able to profit off of their name, image and likeness (NIL) for a year now, yet public NIL data remains limited and fragmented. A few…
NFL Player Data Market Evolving With Profits and Pitfalls to Match
Stan Mimoto isn’t a metrologist, but he knew where the wind was blowing. When he decided to launch SD Labs alongside Mark Gorski seven years ago, the big data…
A Year Into NIL Era, We Still Can’t Reliably Track Financial Data
When it comes to sports business data, college athletics typically generates a bevy of standardized, public information. Due to open records laws, state universities are…
Esports Revenue Boost May Come From Fan Data Rather Than Media Rights
Esports organizations have largely underwhelmed from a P&L standpoint to date. They’re held back by the lack of broadcast rights around the games themselves, explained…
Fan Data Is Next Ticket to Increased Revenues and Valuation Multiples
Monumental Sports & Entertainment CEO Ted Leonsis has long argued that “platform” sports businesses are intrinsically undervalued and should be valued in line with SaaS…
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