Fanatics Buys WinCraft in Expansion Into Hardgoods Memorabilia
Fanatics, the world’s largest seller of licensed sports merchandise, has acquired WinCraft, a company that makes licensed hardgoods like pennants and golf bags. It’s…
E-Commerce
WWE Replaces Arena Merchandise Loss With E-Commerce Gains Amid Rebound
Without fans in the stadiums to watch athletes compete, sports leagues across the world have had to find other ways to make money. For the WWE, one of the ways it’s…
Los Angeles Olympics to Allow Custom Designed Logos for Official Merchandise
The official logo for the Los Angeles Olympics is… whatever you’d like it to be. The host committee on Tuesday unveiled its look for the 2028 Summer Games. The main LA28…
Fanatics Said To Raise $350 Million in Final Fundraising Round
Sports ecommerce giant Fanatics has raised $350 million in what is expected to be its last round of financing before going public, according to someone familiar with the…
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