LPGA golfer Michelle Wie West is the newest investor, co-owner and global face of OXIGEN, a pH-balanced water made with electrolytes and added oxygen. The U.S. Women's…
In a ruling that reignites the possibility of Cristiano Ronaldo facing public trial for allegedly assaulting Kathryn Mayorga in a Las Vegas penthouse suite 11 years ago…
When Darren Heitner launched Heitner Legal six years ago, the Florida-based attorney knew the market for sports legal services lacked a key player: a law firm that…
It's no longer a question of if college athletes will sign endorsement deals. It's the when and how that lawmakers, athletes, ADs, NCAA officials and other interested…
As retail companies struggle to navigate the financial waters of the pandemic, athletes like professional surfer Julian Wilson have gotten caught in the undertow…
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonNot all athletes capture the headlines with glitzy endorsement deals. But to the right audience and with the right support, almost any athlete can market their name…
On Aug. 5, BODYARMOR announced the addition of Christian McCaffrey, Trae Young, Sabrina Ionescu, CeeDee Lamb, Kemba Walker, Drew Lock and Ronald Acuña Jr., to its stable…
"I'm not an agent. . . Â I'm not an expert on intellectual property . . . Â I don't know how to value an endorsement deal . . . This really isn't my thing." —Compliance…
