Super Bowl Offers Lifetime Marketability for Breakout Rookies
There are eight rookies on the Chiefs’ active roster and seven on the Buccaneers as the two teams set to face off in this year’s Super Bowl. As long as they don’t…
endorsement deals
Be Like Ryan: Why Gatorade Added Its First American Pro Boxing Endorser
Michael Jordan, Tiger Woods and Serena Williams are among a long line of star athletes to have endorsed Gatorade during their careers. But until now, the company had…
Michelle Wie West Joins Steph Curry as Owner and Investor in Beverage Brand OXIGEN
LPGA golfer Michelle Wie West is the newest investor, co-owner and global face of OXIGEN, a pH-balanced water made with electrolytes and added oxygen. The U.S. Women’s…
Ronaldo Sexual Assault Lawsuit Remains on Track for Trial After Federal Judge Intervenes
In a ruling that reignites the possibility of Cristiano Ronaldo facing public trial for allegedly assaulting Kathryn Mayorga in a Las Vegas penthouse suite 11 years ago…
From Beast Mode to ‘Onions:’ Trademark Attorney Heitner Builds a Brand on IP
When Darren Heitner launched Heitner Legal six years ago, the Florida-based attorney knew the market for sports legal services lacked a key player: a law firm that…
Latest NIL Bill Overrides States but Leaves Tax and Labor Questions Behind
It’s no longer a question of if college athletes will sign endorsement deals. It’s the when and how that lawmakers, athletes, ADs, NCAA officials and other interested…
Hurley Surfer Endorsement Battle Tests Pandemic Contract Clauses
As retail companies struggle to navigate the financial waters of the pandemic, athletes like professional surfer Julian Wilson have gotten caught in the undertow…
Exclusive
Tacko Fall and Co. Take Merch Directly to Fans With Online Marketplace
Not all athletes capture the headlines with glitzy endorsement deals. But to the right audience and with the right support, almost any athlete can market their name…
Start-Ups, Challenger Brands Leaning on Equity-For-Endorsement Deals, Despite Soft Market
On Aug. 5, BODYARMOR announced the addition of Christian McCaffrey, Trae Young, Sabrina Ionescu, CeeDee Lamb, Kemba Walker, Drew Lock and Ronald Acuña Jr., to its stable…
College Endorsement Deals Sow Landmines for NCAA Compliance
“I’m not an agent. . . Â I’m not an expert on intellectual property . . . Â I don’t know how to value an endorsement deal . . . This really isn’t my thing.” —Compliance…
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