Michelob Ultra Pledges $100 Million to Marketing Women’s Sports
Michelob Ultra is making a $100 million commitment to women’s sports over the next five years. As part of the pledge, the Anheuser-Busch brand said it intends to achieve…
endorsements
No, Ronaldo Didn’t Wipe Billions From Coke’s Value
The power of celebrity is on full display at Euro 2020, the European soccer tournament that finally kicked off on June 11 after being delayed a year because of the…
Anonymous NFL Players Rate Among World’s Top-Paid Athletes
On Tuesday, Sportico released its list of the Top 100 highest-paid athletes. Conor McGregor topped the list, netting $208 million over the trailing 12 months (the $170…
Matsuyama’s Masters Win May Unlock $600 Million in Endorsements
Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever…
MLB’s Highest-Paid Players 2021: Trout, Bauer and Cole Score as Average Salary Dips
Baseball team owners handed out a series of blockbuster playing contracts in recent years, including a half-dozen $300 million-plus deals since the start of 2019…
Ronaldo Sexual Assault Lawsuit Remains on Track for Trial After Federal Judge Intervenes
In a ruling that reignites the possibility of Cristiano Ronaldo facing public trial for allegedly assaulting Kathryn Mayorga in a Las Vegas penthouse suite 11 years ago…
From Beast Mode to ‘Onions:’ Trademark Attorney Heitner Builds a Brand on IP
When Darren Heitner launched Heitner Legal six years ago, the Florida-based attorney knew the market for sports legal services lacked a key player: a law firm that…
RGIII Prevails Against Former CAA Agent Over Unpaid Commissions
If two people claim you owe them money for providing the same service, sometimes it’s best not to pay either. At least, that’s one lesson from a federal court ruling…
Start-Ups, Challenger Brands Leaning on Equity-For-Endorsement Deals, Despite Soft Market
On Aug. 5, BODYARMOR announced the addition of Christian McCaffrey, Trae Young, Sabrina Ionescu, CeeDee Lamb, Kemba Walker, Drew Lock and Ronald Acuña Jr., to its stable…
College Endorsement Deals Sow Landmines for NCAA Compliance
“I’m not an agent. . . Â I’m not an expert on intellectual property . . . Â I don’t know how to value an endorsement deal . . . This really isn’t my thing.” —Compliance…
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