Premier League Uses ‘Ted Lasso’ Tie as Pop Culture Marketing Tool
The English Premier League recently secured a $680,000 licensing deal with Apple TV+’s Emmy Award-winning comedy series Ted Lasso. The EPL is by no means the first…
English Premier League
English Soccer Money Pit May Revive Super League Idea, Report Says
England’s top two soccer divisions, the Premier League and the Championship, are so unprofitable for owners that it is likely keeping alive the prospect of a Super…
Data Blind Spots: What Top Teams and Coaches Miss Without New Tech
Today’s guest columnist is Raf Keustermans, CEO of Sportlight Technology. Perhaps the most important development in professional sports this century has been the…
Exclusive
Genius Sports, DraftKings Ink Supplier Deal That Includes NFL Data
Genius Sports and DraftKings have signed a new multi-year supplier agreement that will give the sportsbook the full range of data and live video content from Genius…
The $240 Million Game: Brentford FC Secures EPL Spot Over Swansea
Brentford FC’s decades-long drought is finally over. The Bees beat Swansea City AFC 2-0 on Saturday to secure the richest prize in all of team sports—a promotion to the…
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After Severing Ties with LACMA, Prominent Art Foundation Throws Support Behind Huntington
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Marvel’s biggest Eternals cameo was revealed in a new leak
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