Rams Launch Virtual Venue to Host Season Ticket Holders Year-Round
Months after winning a Super Bowl in their own SoFi Stadium, the Los Angeles Rams are opening some new digs—online. The Rams launched a “Virtual Rams House” Monday…
Exclusive
Meta Deepens NIL Inroads With Teamworks, INFLCR Tie Up
Technology giant Meta is expanding its name, image and likeness efforts in college athletics through a new partnership with sports tech provider Teamworks. The parent…
Meta, Facebook Sports Exec Joins Pro Triathlete Group’s Board
The Professional Triathletes Organisation has added Facebook parent company Meta’s director of sports partnerships Peter Hutton to its board of directors as the sporting…
Facebook’s Recent Troubles Extend to Sports-Ticketing Market
Today’s guest columnist is Jesse Lawrence, the founder of TicketIQ and FanIQ. With all five major sports in action this week, there is comfort in the return to a…
Facebook Launches Fantasy Gaming Vertical
Facebook is stepping directly into the world of fantasy sports, hoping to make daily gaming a more social experience. As part of a new Facebook Fantasy Games product…
Prime
FTC’s Latest Facebook Fight Implicates NIL, Instagram
As college athletes sign name, image and likeness deals tied to their social media fame, the Federal Trade Commission on Thursday moved to fundamentally alter Instagram…
Best Of 2021
What the Metaverse Means, and What It Means for Sports
There was blockchain, and cryptocurrency, and then DAOs. Ethereum, fungible tokens, gas fees. As our lives have become digitized and gamified over the last year, there…
Online, Athletes Are Bigger Than the Olympic Rings
The way Facebook executives explained it to potential Olympians at a recent virtual event, everyone heading to Tokyo is competing in a quadrathlon of sorts. “You won’t…
Facebook Proving It Can Monetize Sports on Pay-Per-View Platform
Back in early March, Facebook director of sports league and media partnerships Rob Shaw penned a guest column for Sportico explaining how sports’ “historically lucrative…
Virtual Reality’s Missed 2020 Opportunity Was Years in the Making
There was a time, months into the COVID-19 pandemic, when fads seemed to emerge Mad Libs-style: GameStop stock! Digital trading cards! Ocean Spray TikTok! And yet, amid…
Facebook Declines to Renew UEFA, La Liga Broadcasts in Latin America and India
Facebook is changing its approach to live sports, deciding not to pursue renewed free-to-air broadcast rights deals involving UEFA in Latin America and Spain’s La Liga…
Facebook: ‘The Live Sports Broadcast Business Model Needs to Evolve’
Today’s guest columnist is Rob Shaw, Facebook’s director of sports league and media partnerships. We’re speeding towards a pivotal moment in the future of sports…
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