MLB’s First Half Marred by Attendance Declines in 21 Markets
Major League Baseball’s All-Star Game, the unofficial midway point of the baseball season, takes place this evening in Los Angeles. The Yankees’ record pace, Shohei…
Fan Attendance
Fan Analytics Could Prove Critical for Post-COVID Attendance Growth
A recent KAGR (Kraft Analytics Group) study determined that while the average cost for a family of four to attend a Major League Baseball game rose 8.2% from 2019 to…
Prime
NFL Stadiums, Back at Capacity, to Bag $1 Billion Through Week 4
NFL TV ratings remain sky-high through the first three weeks of the season, expanding the gulf between the world’s richest sports league and its competitors. Expect more…
Coyotes Test Game-Day Experience as One of Three NHL Teams With Fans
Melissa Brown, a longtime Arizona Coyotes season-ticket holder, was just happy to be back in the stands with a pair of friends for her favorite club’s first two…
Donald Dell: Sports Must Meet Health and Economic Challenges to Bring Fans Back
Donald Dell is group president of media, events and tennis for SportFive. With this difficult and challenging year coming to an end, what does the sports landscape look…
World Series Fans a Preview of 2021 As Packed Arenas a Year Away, Fitch Says
Get used to the sight of quarter-filled stadiums like this year’s World Series in Arlington, Tex. The best-case scenario for the start of U.S. sports going into 2021 is…
College Football Fans Undeterred by COVID-19: Data Viz
College football’s most fervent fans haven’t been deterred by the continued spread of COVID-19 throughout the country. Even as the virus cripples campuses and spreads…
The Masters Sans Galleries Will Result in $50-$100 Million Revenue Loss for Secondary Market Stakeholders
The Masters Tournament (Nov. 12-15) will be played without fans in attendance for the first time in its 86-year history. Augusta National Golf Club (ANGC) chairman Fred…
Look For Teams To Simplify Ticketing Options As They Bring Fans Back In A Limited Capacity
In recent years, the desire to “capture every dollar” has resulted in pro sports organizations increasingly segmenting their seating bowls (think: clubs with 10+ pricing…
Lessons Learned From the Most Attended Sporting Event Since Mid-March
Chase Elliott won the Cup Series All-Star Race at Bristol Motor Speedway on Wednesday night in front of approximately 25,000 fans—the most-attended sporting event in the…
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