Georgia Fans Already Breaking Records for College Football Title Apparel
The University of Georgia’s first football national title since 1980 has sent Bulldogs fans into a buying frenzy. Sales of Georgia championship gear at Fanatics has…
Fanatics
Sporticast: Two Major Sports Deals Kick Off 2022
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a pair of major…
Fanatics to Buy Topps in $500M Deal as Trading Card Biz Zooms Into 2022
Fanatics has reached an agreement to acquire the Topps trading card business, according to people familiar with the plans, a move that will likely accelerate its recent…
Fanatics Adds Collectibles Auctions in Latest Business Expansion
Fanatics continues to rapidly expand the scope of its business—now moving into memorabilia auctions. Michael Rubin’s company has launched Fanatics Auctions, a digital…
Nordstrom Taps Fanatics to Sell Licensed Sports Merchandise for First Time
Nordstrom is partnering with Fanatics to offer licensed sports merchandise for the first time in the luxury department store’s 120-year history. The multi-year…
Darius Rucker’s NFL Fanatics Deal Spins Hootie Into Hoodies
Three-time Grammy winner Darius Rucker is teaming up with the National Football League and Fanatics to launch a new line of licensed NFL apparel. The collection, which…
New York Taps Nine Firms for Mobile Sports Betting at 51% Tax Rate
The New York state gaming commission has recommended that nine sports betting operators, including DraftKings, Caesars, FanDuel and BetMGM, receive mobile licenses to…
IOC, Fanatics Build First-Ever Global Olympics Online Shop
The International Olympic Committee has tapped Fanatics to build its first-ever global ecommerce platform, a centralized online store to hold merchandise from current…
Sporticast: Supply Chain Woes, Tom Brady’s $500,000 Ball
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the many ways in…
Prime
Fanatics’ Candy Digital Valued at $1.5B as Manning, SoftBank Invest
Candy Digital, the collectibles company launched earlier this year by Fanatics, crypto investor Michael Novogratz, his Galaxy Digital firm and media entrepreneur Gary…
Texas Longhorns Latest to Sign Broad 10-Year Fanatics Deal
The Texas Longhorns are the latest top-tier college sports brand to sign a 10-year fan apparel deal with Fanatics. The two sides announced Thursday an extension of…
Sporticast: Fanatics Trading Cards Draws Investors, ManningCast Wows
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the recent $10.4…
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