Fanatics CEO Michael Rubin Pays Record $70M for Hollywood Hills Mansion
Apparently there’s no luxury market slowdown in the Hollywood Hills, where an essentially all-new mansion has sold for exactly $70 million, per Dirt. That number is by…
Fanatics
Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of…
Foot Locker Joins Fanatics to Boost Merchandise Options
Foot Locker is partnering with Fanatics to dramatically increase its inventory of officially licensed sports merchandise such as T-shirts, hats and jerseys. Under…
NFTs Keep Low Profile at National Sports Collectors Convention
The National Sports Collectors Convention—so esteemed that regulars know it simply as “The National”—is an event built on nostalgia. Attendees at this week’s…
Fanatics, Alabama Ink Company’s Most Comprehensive College Deal
Fanatics has signed a wide-ranging partnership with the University of Alabama, the latest deal that covers the company’s rapid expansion into new businesses. In…
Sporticast: Fanatics and Nike Draw Closer, Apple’s MLS Strategy
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a new…
Fanatics Deepens Nike Ties With College Licensing Deal
Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already…
Fanatics, NHL Grant New Licensing Rights to Streetwear Brand Mitchell & Ness
Mitchell & Ness is gaining a wide swath of NHL licensing rights, one of its first major business moves since becoming part of the Fanatics portfolio. Fanatics and the…
Fanatics Billionaire Michael Rubin Selling 76ers, Devils Stakes
Billionaire Michael Rubin is selling his nearly 10% stake of Harris Blitzer Sports & Entertainment, the parent company of the Philadelphia 76ers and New Jersey…
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Fanatics Taps Longtime Media Exec Mike Mahan to Run Collectibles Arm
Fanatics has hired longtime media executive Mike Mahan to run its combined collectible division in a newly created role that hints at the company’s long-term vision for…
Exclusive
NBA Owns 5% of Fanatics China in Previously Undisclosed Deal
The National Basketball Association is a partner in Fanatics China, the joint venture launched last year between e-commerce giant Fanatics and private equity firm…
Fanatics Makes Major Push Into College Trading Cards
Fanatics’ $10.4 billion trading card venture is expanding into college sports. The group says it has inked exclusive and non-exclusive licensing deals with more than 100…
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