Dallas Cowboys, Fanatics Ink 10-Year Deal to Run Online Store
The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics. Under the deal, the ecommerce…
Fanatics
MLB, Players Ending Topps Card Deal for Fanatics Joint Venture
Major League Baseball and the MLB Players Association are set to make a massive lineup change—ending an 70-year partnership with Topps to work with Fanatics…
Fanatics Adds NBA’s Nets, WNBA’s Liberty to Retail Stable
Fanatics has signed an exclusive partnership with the owner of the Brooklyn Nets and New York Liberty, which will see the ecommerce giant run the online and in-venue…
Jay-Z, Rubin Seek New York Gaming License for Fanatics Sportsbook
Just days after Jay-Z and Roc Nation took part in a $325 million investment in the Fanatics sports e-commerce platform, the rapper, along with Fanatics owner and…
Fanatics Valued at $18 Billion as Jay-Z, Boehly’s Eldridge Invest
Fanatics was valued at $18 billion, triple the company’s valuation from just last year, in a new funding round aimed at diversifying its business beyond licensed sports…
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Fanatics Hires Warner Music Executive to Tackle Music, Concert Apparel
The world’s largest seller of licensed sportswear is turning its attention to the T-shirts, hoodies and other apparel sold at music concerts and festivals, and…
Fanatics Adds IAC CFO Glenn Schiffman in Push Beyond Apparel
Fanatics has hired Glenn Schiffman, the CFO of Barry Diller’s media and internet collection IAC, to assist the company in expanding to new verticals beyond sports…
Shohei Ohtani Signs Exclusive Memorabilia Deal With Fanatics
Fanatics and the MLB’s current home run leader Shohei Ohtani have announced an exclusive partnership under the company’s memorabilia and collectibles division, Fanatics…
Exclusive
NBA, Fanatics Open First U.K. Shop as League’s Overseas Growth Continues
The NBA is opening its first store in the U.K., a collaboration with Fanatics that reflects the league’s continued growth in overseas markets. The two-story shop, in…
Exclusive
Fanatics Hiring Outgoing FanDuel CEO Matt King
Matt King, CEO of FanDuel for the past four years, is taking a job at ecommerce giant Fanatics as the company explores new business opportunities, according to multiple…
Exclusive
Fanatics Taps Dodgers Executive Tucker Kain to Explore New Verticals
Tucker Kain, president of business enterprise for the Los Angeles Dodgers, is leaving the MLB team to join the executive ranks at ecommerce giant Fanatics, according to…
Fanatics Launches NFT Firm Candy Digital With Novogratz, Vaynerchuk
Months after they exploded in popularity, sports NFTs remain dominated by NBA Top Shot and a handful of one-off projects from various teams, athletes or media companies…
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