World Surf League Rides ‘Drive to Survive’ Wave in New Docuseries
Box to Box Films cofounder Paul Martin couldn’t finish the question. World Surf League CEO Erik Logan is not even sure if he let Martin start the question back in 2019…
formula 1
Liberty Media Expands F1 Vegas Footprint With $240M Land Purchase
As the sports community turns its attention to Miami for the city’s inaugural Formula One Grand Prix, the racing organization’s ownership revealed a major investment in…
Miami GP Could Drive F1 Beyond Consensus Forecasts
The Formula One racing circuit will make its first-ever stop in Miami this weekend. Interest in (and around) the inaugural Crypto.com Miami Grand Prix is high. Some…
Sporticast: How Formula One Became an Overnight Sensation in America
On the latest Sporticast episode, hosts Eben Novy-Williams and Asli Pelit discuss Formula 1’s rapid growth in the U.S. The open-wheel racing circuit, which is owned by…
F1 Boom Lures Amazon, Dell and Oracle Into Tech-Sponsor Race
When the Crypto.com Miami Grand Prix revs up this Saturday and Sunday, tech companies will compete for the podium every bit as much as frenemies Lewis Hamilton and Max…
Sporticast: F1 Hits the Vegas Strip, NFL Mulls Streaming Service
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including F1’s plans to…
Formula One to Hit Las Vegas in 2023 as Circuit Adds Third U.S. Race
One of the hottest events in the U.S. and around the world is coming to Las Vegas beginning in 2023, it was announced among the famous glitz of the Nevada city on…
F1 in 2022: Money, Fans Roll In Despite Saudi Setbacks
The Grand Prix of Saudi Arabia is off to a shaky start. On Friday, Yemeni rebels blew up an oil depot 11 kilometers from the race track in Jeddah—minutes before the…
Austin F1 Race Sells Out Early Boosted by Netflix Buzz
The Netflix hit series Formula 1: Drive to Survive has been a boon to F1 viewership in the U.S., with race ratings up 54% on ESPN last year. The buzz has also translated…
As Soccer and F1 Grow in U.S., More Dollars Could Flow to the U.K.
While the traditional American pastime of baseball remains mired in existential crises, British sports are booming in the U.S. The English Premier League recently…
Opinion
No Longer a Rookie: The Evolution of Sports as an Asset Class
Today’s guest columnist is Jeff Moorad, principal of MSP Sports Capital, chairman of the Morgan Lewis Sports Industry team and adjunct professor at UCLA Anderson School…
Formula One Cancels Russian Grand Prix in Wake of Ukraine Invasion
The Russian Grand Prix has become the latest big ticket sporting event to be canceled in Russia, after the UEFA Champion’s League Final, in the wake of Russia’s invasion…
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