There’s A Reason Sports Broadcasts Suddenly Look Like Video Games
For years, sports video games did all they could to replicate the TV experience, from hiring the same announcers to adding authentic sponsorship placements around their…
Fox Sports
Tom Brady Will Start at Fox Sports in Fall 2024
Football legend Tom Brady plans to start his sportscasting duties for Fox in the fall of 2024, the retired athlete revealed during an interview Monday on Fox Sports 1…
Fox Weathers Crypto Crash on the Way to Selling Out Super Bowl LVII
Fox has sold off the last of its available in-game commercial units for Super Bowl LVII, but a few spots immediately before and after the NFL title tilt remain available…
Tom Brady’s Retirement 2 Reignites NFL Broadcast Hot Stove
Tom Brady’s wind-swept, sad-eyed retirement video has forced the entire sports-media industrial complex to fall back on the conditional tense, a grammatical construct…
Record Sports Ratings Run Counter to ‘Linear TV Is Dying’ Lament
The narrative that linear television is dying continues to be fueled by the drop in household subscribers. Viewership has fallen from a peak of 103 million households in…
Sporticast: Fox Has Big Weekend, NFL Player Wears Big Hat
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a banner…
Sporticast: ManU, Too?! Plus A Historic Holiday Weekend for Fox Sports
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including yet another…
Fox Tucks in for a Quarter-Billion-Dollar Thanksgiving Sports Feast
Doomsayers, take heed: The events of the next four days may force you to reconsider your end-is-nigh read on the state of linear television. As Fox Sports gets set to…
Fox, Flutter Both Claim Victory After FanDuel Arbitration Battle
An arbitrator has reached a ruling in the long-running legal battle between Fox Corp. and Flutter, a decision that could have significant ramifications for the future of…
Sporticast: NFL Season Kicks Off as FOX Nears Super Bowl Sellout
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
Fox Inks GMC as NFL Pregame Show Title Sponsor, Replacing Ford
While the Super Bowl is the country’s most lusted-after media property, it accounts for only a fraction of Fox’s NFL business. The regular-season outlook is just as…
Fox’s Super Bowl Ad Sell Cements Sports’ Lead in TV Programming
If you’re an advertiser with $7 million burning a hole in your pocket and you’d like to get your brand out in front of 100 million hyper-engaged TV viewers, the time to…
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