Sporticast: NFL Season Kicks Off as FOX Nears Super Bowl Sellout
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
Fox Sports
Fox Inks GMC as NFL Pregame Show Title Sponsor, Replacing Ford
While the Super Bowl is the country’s most lusted-after media property, it accounts for only a fraction of Fox’s NFL business. The regular-season outlook is just as…
Fox’s Super Bowl Ad Sell Cements Sports’ Lead in TV Programming
If you’re an advertiser with $7 million burning a hole in your pocket and you’d like to get your brand out in front of 100 million hyper-engaged TV viewers, the time to…
ESPN, Fox Sports’ B1G Moves Signal Jockeying for CFP, Not a ‘War’
The Big Ten Conference recently announced a new seven-year, $7 billion-plus media rights agreement with a trio of networks. Fox, CBS and NBC will carry league football…
Big Ten Nears Billion-Dollar Deal as ESPN Exits and CBS Eyes SEC Swap
The Big Ten is expected to sign off on its new media-rights package within the next few days, with all indications suggesting that the conference has secured a series of…
Madison Avenue Takes Deeper Swing at Fox’s Major League Events
Some of the nation’s big-spending advertisers are taking a new swing at one of its oldest sports. When Fox telecasts Major League Baseball’s 2022 All-Star Game from…
Tom Brady on His $375 Million Fox Sports Deal, His Retirement Date and More
In a move that no one saw coming, Tom Brady will be returning to play for his beloved New England Patriots. But before you call your extended family in Boston to…
Brady Signs Multiyear Fox Sports Deal to Call Games After Retirement
Fox Sports has landed a replacement for the departed Troy Aikman, signing Tom Brady to step in as its lead NFL analyst, effective as soon as the seven-time Super Bowl…
USFL Faces Tough Slog as It Looks to Build on Early TV Ratings
While financial mishaps and a global pandemic conspired to snuff out two recent high-profile attempts at launching a viable spring football league, the backers of the…
In Punching Its Ticket to the 2022 World Cup, USMNT Saves Fox’s Bacon
In qualifying for the 2022 FIFA World Cup with a 2-0 loss to Costa Rica, the U.S. men’s national team ensured its return to the global stage for the first time since a…
ESPN’s $167.5 Million Booth Bet Unlikely to Shake Up NFL TV Ratings
In spiriting away Joe Buck and Troy Aikman from Fox Sports, ESPN has not only utterly transformed its Monday Night Football booth, but it has punched a ragged hole in…
ESPN Raids Fox Sports for Troy Aikman and Joe Buck
ESPN spent last year building up Peyton and Eli Manning as the curators of a loose, bar-talk like show meant as an alternative to its traditional Monday Night Football…
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