Fox’s USFL 2.0 Bets on Consumer Demand for Football, Business Model
The USFL returns this weekend after a 37-year hiatus. Well, sort of. A new version of the league (think: same IP, different ownership) debuts tomorrow night. The…
The USFL returns this weekend after a 37-year hiatus. Well, sort of. A new version of the league (think: same IP, different ownership) debuts tomorrow night. The…
Russell Wilson’s move from Seattle to Denver is just one of a dozen seismic personnel shifts that have rocked the NFL in recent weeks, and while Broncos fans are…
Is one football game big enough for two different networks? NBC and Fox both intend to broadcast the (new) inaugural game from the USFL, the latest in a series of…
The Fox-backed USFL has landed another broadcast partner in advance of its spring 2022 relaunch, as NBC Sports has signed a deal to carry 21 of the league’s Saturday and…
The Information recently reported DraftKings (Nasdaq: DKNG) and FanDuel were among the companies that submitted bids to buy The Athletic. The report made sense, since…
The 2021 World Series will go down in the books as the second least-watched MLB title tilt in the modern Nielsen era, trailing only last season’s asterisk-freighted…
Major League Baseball may have its work cut out for it as it continues to try to win over a new generation of digital-first fans, but a marketing strategy that leans…
“It is designed to break your heart,” A. Bartlett Giamatti famously said of baseball, noting that after the delirium of summer fades, the game “stops and leaves you to…
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
A few new wrinkles to the NFL’s Week One schedule made an absolute hash of the practice of calculating year-over-year ratings comparisons, but for the most part, the…
The NFL’s TV partners managed to power their way through the 2020-21 season more or less unscathed by the coronavirus pandemic, as the league’s successful staging of…