World Cup’s Argentina-France Final Delivers 22.3 Million Viewers
Sunday’s jaw-dropping match between France and Argentina may have been the greatest World Cup final ever staged, but even with the added benefit of out-of-home…
Fox
MLS Signs Four-Year Fox Deal Following Apple Partnership
Major League Soccer announced a deal Tuesday with Fox Sports, giving the league a continued presence on traditional TV over the next four years in addition to its…
Fox Sued for Patent Infringement When Scheduling NFL Broadcasts
A new federal lawsuit accuses Fox of infringing patents for predictive analytics tools used to optimize its NFL schedule. On Nov. 29, Recentive Analytics sued Fox…
U.S. World Cup Return and Fall Viewership Trends Drive TV Spike
The television business is the realm of moneyed catastrophists, executives who anticipate disaster at every turn while pulling in more money than Charles Foster Kane…
First Q4 World Cup Will Be an Early Christmas Gift for Broadcasters
When FIFA agreed to push the dates of the 2022 World Cup from the summer to the end of the year—a shift necessitated by Qatar’s punishing climate, with temperatures in…
Snap, Crackle, Pop: A Cereal Strategy to Help Sports Endure Recession
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to…
USFL Puts Hurt on the Other ‘Football’ in Rookie Ratings Season
The inaugural season of the USFL 2.0 is down to its final three games, and while the spring football league’s TV deliveries aren’t ever going to deprive Roger Goodell of…
Fox’s USFL 2.0 Bets on Consumer Demand for Football, Business Model
The USFL returns this weekend after a 37-year hiatus. Well, sort of. A new version of the league (think: same IP, different ownership) debuts tomorrow night. The…
CBS Poised to Cash In on the Wild, Wild AFC West
Russell Wilson’s move from Seattle to Denver is just one of a dozen seismic personnel shifts that have rocked the NFL in recent weeks, and while Broncos fans are…
U.S. Football League’s New Kickoff Will Get Simultaneous Debut on Fox, NBC
Is one football game big enough for two different networks? NBC and Fox both intend to broadcast the (new) inaugural game from the USFL, the latest in a series of…
NBC Hops on the Spring Football Express With Three-Year USFL Deal
The Fox-backed USFL has landed another broadcast partner in advance of its spring 2022 relaunch, as NBC Sports has signed a deal to carry 21 of the league’s Saturday and…
Fox Corporation May Be Best Bet for Purchasing The Athletic
The Information recently reported DraftKings (Nasdaq: DKNG) and FanDuel were among the companies that submitted bids to buy The Athletic. The report made sense, since…
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