NFL Inks 11-Year, $105 Billion Media Rights Renewals With Partners
The NFL has renewed its media rights deals with network partners CBS, Fox, NBC and ESPN, in a multibillion-dollar series of moves that will keep TV’s most lucrative…
Fox
Brady-Rodgers NFC Championship Delivers Ratings Win for Fox
The first postseason showdown between Tom Brady and Aaron Rodgers paid off for Fox and its advertisers, as Sunday’s broadcast delivered the largest audience for an NFC…
Fox’s Thanksgiving NFL Game Delivers Season-Best 30 Million Viewers
As much as it seemed unlikely that the usual horde of Americans this Thanksgiving would voluntary submit to the dubious charms of 2020 vintage NFC East football, the…
Tracking the NFL’s Biggest Games and Most Reliable Teams: Data Viz
An unorthodox Sunday NFL schedule gave way to a week of steep ratings declines for the league’s network partners, which are currently 8% off the pace compared to last…
NFL’s Sunday Afternoon Ratings Thrive While Primetime Lags
As much as NFL deliveries on the whole have held up during the Great Sports Ratings Slump of 2020, a few of the TV packages are clearly outperforming the rest of the…
Prolonged Election Coverage Holds NFL Primetime Ratings at Bay—For Now
As much as the NFL and its network partners had been banking on a post-Election Day ratings recovery, the deferred results and the inevitable recounts and legal…
The Big Ten May Make or Break College Football’s Network Partners
The return of the Big Ten continues to help boost college football’s seasonally-depressed ratings, as the conference’s second week of action served up the second…
Legends of the Fall: World Series Is the Latest Big Sports Showcase to Hit a New Ratings Low
On New Year’s Eve, right before the nonsense with the ball and the song started up, if you were to have leaned over to whisper to your date something to the effect that…
Record-Low World Series Ratings Extend TV’s 2020 Slump But Won’t Deflate Ad Pricing
The sports ratings squeeze hasn’t had a quantifiable impact on Fox’s World Series sales, as pricing for ad units in the Tampa Bay Rays-Los Angeles Dodgers scrap are…
NFL Week 4 Ratings Fall as COVID, Trump, Baseball and Declining Viewers Add Up
The NFL in Week 4 faced down the biggest disruptions of the regular season thus far, as a coronavirus outbreak in the Tennessee Titans organization and a positive test…
Networks Breathe Easier as SEC Football Delivers With Big Ten Waiting in Wings
The long-awaited return of SEC football has had an immediate impact on the college game’s TV deliveries, as fans flocked back to the tube to watch powerhouse programs…
Big Four Broadcast Rights Pacts Becoming ‘Loss Leaders’ for Networks
With the pay-TV ecosystem ever reliant on live sports, the value of broadcast rights continues to climb for most valuable properties. Major League Baseball recently…
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