World Cup’s Argentina-France Final Delivers 22.3 Million Viewers
Sunday’s jaw-dropping match between France and Argentina may have been the greatest World Cup final ever staged, but even with the added benefit of out-of-home…
Sunday’s jaw-dropping match between France and Argentina may have been the greatest World Cup final ever staged, but even with the added benefit of out-of-home…
Major League Soccer announced a deal Tuesday with Fox Sports, giving the league a continued presence on traditional TV over the next four years in addition to its…
A new federal lawsuit accuses Fox of infringing patents for predictive analytics tools used to optimize its NFL schedule. On Nov. 29, Recentive Analytics sued Fox…
The television business is the realm of moneyed catastrophists, executives who anticipate disaster at every turn while pulling in more money than Charles Foster Kane…
When FIFA agreed to push the dates of the 2022 World Cup from the summer to the end of the year—a shift necessitated by Qatar’s punishing climate, with temperatures in…
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to…
The inaugural season of the USFL 2.0 is down to its final three games, and while the spring football league’s TV deliveries aren’t ever going to deprive Roger Goodell of…
The USFL returns this weekend after a 37-year hiatus. Well, sort of. A new version of the league (think: same IP, different ownership) debuts tomorrow night. The…
Russell Wilson’s move from Seattle to Denver is just one of a dozen seismic personnel shifts that have rocked the NFL in recent weeks, and while Broncos fans are…
Is one football game big enough for two different networks? NBC and Fox both intend to broadcast the (new) inaugural game from the USFL, the latest in a series of…
The Fox-backed USFL has landed another broadcast partner in advance of its spring 2022 relaunch, as NBC Sports has signed a deal to carry 21 of the league’s Saturday and…
The Information recently reported DraftKings (Nasdaq: DKNG) and FanDuel were among the companies that submitted bids to buy The Athletic. The report made sense, since…