World Series TV Preview: MLB Ratings Fighting Geography, History
“It is designed to break your heart,” A. Bartlett Giamatti famously said of baseball, noting that after the delirium of summer fades, the game “stops and leaves you to…
Fox
Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
NFL TV Ratings Hold Up as Fans Revel in Weird, Wild Opening Week
A few new wrinkles to the NFL’s Week One schedule made an absolute hash of the practice of calculating year-over-year ratings comparisons, but for the most part, the…
Prime
NFL Ratings Hang On as Ad Units Earn 10% Premium
The NFL’s TV partners managed to power their way through the 2020-21 season more or less unscathed by the coronavirus pandemic, as the league’s successful staging of…
MLB Field of Dreams Stunt Delivers Biggest TV Audience Since 2005
Baseball’s Field of Dreams stunt was an unqualified success, as Fox’s presentation of the Yankees-White Sox cornfield slugfest now stands as the most-watched…
Fox Nabs Broadcast Rights for Premier Rugby Sevens Games This Fall
Premier Rugby Sevens (PR7s) now has a broadcast partner for its debut showcase in October after agreeing to a media rights deal with FOX. The new rugby league, led by…
Blaze Media Strikes Content Partnership With Jason Whitlock
Conservative media outlet Blaze Media will expand to Nashville as part of a new content partnership the company has struck with Jason Whitlock, a sports and culture…
Ten NFL Games Fans and Advertisers Can’t Afford to Miss
Other than chalking up your horse’s topical-steroid doping to a case of cancel culture run amok, or kicking a 23-yard field goal when trailing Tom Brady 31-23 with two…
Fox Buys Clay Travis’ ‘Outkick’ Sports-News Site
Fox Corporation has purchased Outkick, the conservative-leaning sports-news site founded by entrepreneur and online personality Clay Travis, Variety reports. The…
NFL Inks 11-Year, $105 Billion Media Rights Renewals With Partners
The NFL has renewed its media rights deals with network partners CBS, Fox, NBC and ESPN, in a multibillion-dollar series of moves that will keep TV’s most lucrative…
Brady-Rodgers NFC Championship Delivers Ratings Win for Fox
The first postseason showdown between Tom Brady and Aaron Rodgers paid off for Fox and its advertisers, as Sunday’s broadcast delivered the largest audience for an NFC…
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