First Q4 World Cup Will Be an Early Christmas Gift for Broadcasters
When FIFA agreed to push the dates of the 2022 World Cup from the summer to the end of the year—a shift necessitated by Qatar’s punishing climate, with temperatures in…
Fox
Snap, Crackle, Pop: A Cereal Strategy to Help Sports Endure Recession
When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to…
USFL Puts Hurt on the Other ‘Football’ in Rookie Ratings Season
The inaugural season of the USFL 2.0 is down to its final three games, and while the spring football league’s TV deliveries aren’t ever going to deprive Roger Goodell of…
Fox’s USFL 2.0 Bets on Consumer Demand for Football, Business Model
The USFL returns this weekend after a 37-year hiatus. Well, sort of. A new version of the league (think: same IP, different ownership) debuts tomorrow night. The…
CBS Poised to Cash In on the Wild, Wild AFC West
Russell Wilson’s move from Seattle to Denver is just one of a dozen seismic personnel shifts that have rocked the NFL in recent weeks, and while Broncos fans are…
U.S. Football League’s New Kickoff Will Get Simultaneous Debut on Fox, NBC
Is one football game big enough for two different networks? NBC and Fox both intend to broadcast the (new) inaugural game from the USFL, the latest in a series of…
NBC Hops on the Spring Football Express With Three-Year USFL Deal
The Fox-backed USFL has landed another broadcast partner in advance of its spring 2022 relaunch, as NBC Sports has signed a deal to carry 21 of the league’s Saturday and…
Fox Corporation May Be Best Bet for Purchasing The Athletic
The Information recently reported DraftKings (Nasdaq: DKNG) and FanDuel were among the companies that submitted bids to buy The Athletic. The report made sense, since…
Fox World Series Ratings Slump Eased by $200 Million in Sales
The 2021 World Series will go down in the books as the second least-watched MLB title tilt in the modern Nielsen era, trailing only last season’s asterisk-freighted…
TikTok, Crypto World Series Ads Cushion Steep Fall in Auto Spend
Major League Baseball may have its work cut out for it as it continues to try to win over a new generation of digital-first fans, but a marketing strategy that leans…
World Series TV Preview: MLB Ratings Fighting Geography, History
“It is designed to break your heart,” A. Bartlett Giamatti famously said of baseball, noting that after the delirium of summer fades, the game “stops and leaves you to…
Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
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