NBA Sponsor Revenue Hits Record $1.64 Billion With Crypto Influx
The NBA Finals tip off Thursday with a marquee matchup for league executives, as the Boston Celtics and their historic brand square off against TV ratings darlings, the…
FTX
Crypto Advertising, Team Deals Grow Despite Industry Troubles
Crypto commercials stole the Super Bowl advertising spotlight Sunday night, and have emphasized cryptocurrency companies’ appetite to captivate sports fans. Coinbase’s…
Wild PlayUp Case Shows Blockchain-Gambling Convergence on Horizon
PlayUp, an Australia-based sports betting operator with licenses in New Jersey and Colorado, recently filed a restraining order against its former U.S. CEO, Laila…
Warriors Go Global With FTX Blockchain Partnership
The Golden State Warriors have signed a multiyear deal with cryptocurrency exchange FTX US that will see the Bay Area’s team go deeper into blockchain technology while…
Despite FTX Deal, Doubts Loom on Cryptocurrency Sponsor Potential
Later today, the Miami-Dade County Commission will vote on a proposed naming rights deal with FTX—a cryptocurrency exchange. If approved, the county’s basketball arena…
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