NBA’s Most Underpaid Players Shine in First Round: Data Viz
The NBA playoffs typically showcase superstar players making the big bucks, but this year several underpaid, up-and-coming stars are making an impression. Using 2021-22…
golden state warriors
Warriors, Nets Have Advertisers Digging Deep for NBA Playoff Spots
LeBron James is sitting out the NBA playoffs for only the fourth time since he joined the league as the first overall pick in the 2003 draft, and while his absence will…
Patriots, Warriors, Yankees Top Teams for Winning, Creating Value
A decade ago, the Golden State Warriors were far from the NBA royalty they are today. They were a middling franchise financially and much worse on the court, with only a…
Sporticast: Inflation Hits Sports Fans, Owners Differently
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the many ways in…
Curry’s Record-Breaking Jersey, Shoes, Ball Worth Almost $1 Million
The shoes and jersey Steph Curry wore Tuesday night, along with the basketball he used in setting the NBA all-time career record for 3-point shots, could together be…
Warriors Go Global With FTX Blockchain Partnership
The Golden State Warriors have signed a multiyear deal with cryptocurrency exchange FTX US that will see the Bay Area’s team go deeper into blockchain technology while…
Kevin Durant Scores Again on $3.6 Billion WHOOP Valuation in Series F
Kevin Durant continued his investing hot streak when health tracking firm WHOOP announced a $200 million Series F funding round Monday at a $3.6 billion valuation. The…
Prime
Record NBA Luxury Tax Follows Investment and Media Rights Boom: Data Viz
Last December, the Milwaukee Bucks were at a crossroads. Coming off back-to-back playoff disappointments, Giannis Antetokounmpo was seven months from becoming a free…
Prime
Teams Become Landlords Amid Sports-Centered Real Estate Boom
America’s sports teams are turning into landlords. Pro sports team owners are developing millions of square feet of retail, office and residential space, extending their…
Exclusive
NFT Boom Leaves a Crypto or Cash Conundrum for Teams and Athletes
NFL star Rob Gronkowski receives a text every couple of days from the founders of Medium Rare, his partners on an NFT project that earned the equivalent of $1.8 million…
Warriors’ NFT Launch Aims to Stay Ahead of Other Pro Teams
If NFTs represent a new gold rush for sports brands, it only makes sense that the Golden State Warriors would stake their claim. The team launched a series of auctions…
Best of the GOATs: Rating the Greatest Dynasties in Sports
Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization dedicated to the quantitative analysis of sports strategy and…
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