McIlroy Fund Makes Another Splash in Golf With Troon Investment
Four-time major winner Rory McIlroy is investing in golf course management company Troon, through his investment fund, Symphony Ventures. In partnership with private…
golf
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Saudi-Backed Golf Circuit Announces $200 Million Investment in Sport
Professional golf has a new deep-pocketed upstart circuit, backed by Saudi Arabia’s sovereign wealth fund and led by former world No. 1 Greg Norman. LIV Golf Investments…
DeChambeau’s Instagram Find Leads to Advanced Workout Tech Investment
The story of Bryson DeChambeau’s investment in Proteus Motion’s training system started with a $20 Instagram ad buy. Proteus Motion
Ryder Cup Riches: Pride the Only Prize in This Meeting of Pros
The 43rd Ryder Cup starts Friday at Whistling Straits in Haven, Wisc. A team of 12 U.S. golfers, captained by Steve Stricker, will take on a team of 12 European golfers…
The Case of the Missing Golden Golf Clubs: Honma Sues Logistics Provider
A federal judge recently refused to dismiss a claim brought by Honma Golf—makers of high-end, gold-accented golf clubs that sell for $50,000 a set—against a warehouse…
Bruin Capital Buys Golf Simulator Full Swing in $160 Million Deal
Bruin Capital has reached an agreement to buy a majority stake in golf simulator Full Swing, the latest investment in a diversified sports, media and tech…
Collin Morikawa Wins British Open to Take Top Spot in Tour Earnings
In the final major of 2021, Collin Morikawa emerged from a star-studded Sunday leaderboard to win the British Open, making history in the process. The 24-year-old…
Sportfive Acquires Golf Events Business on Heels of Mickelson, Rahm Wins
Sports business agency Sportfive has been on a tear the last six weeks. It is home to the last two major championship winners, with Phil Mickelson (PGA Championship) and…
USGA, NBC Drive U.S. Women’s Open Success With a Refocus on Golf
Not too long into her tenure as WNBA commissioner, Cathy Engelbert famously said her league had “a marketing problem.” Focusing her efforts on addressing those…
Highest-Paid Golfers 2021: Sponsors Drive Woods, Mickelson and McIlroy
The U.S. Open tees off Thursday at San Diego’s Torrey Pines with $12.5 million in prize money on the line, including $2.25 million for the winner, the biggest purse…
Mickelson Adds $2.2 Million PGA Title to Championship Earnings
For three decades, Phil Mickelson has thrilled golf galleries with both epic victories and defeats, including a half-dozen runner-up finishes at the U.S. Open. “Lefty”…
DraftKings to Build Sportsbook at TPC Scottsdale in PGA Tour Deal
DraftKings is building a retail sportsbook at the famed TPC Scottsdale golf course in Arizona, part of an expanded partnership with the PGA Tour that will also give the…
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