The Case of the Missing Golden Golf Clubs: Honma Sues Logistics Provider
A federal judge recently refused to dismiss a claim brought by Honma Golf—makers of high-end, gold-accented golf clubs that sell for $50,000 a set—against a warehouse…
golf
Bruin Capital Buys Golf Simulator Full Swing in $160 Million Deal
Bruin Capital has reached an agreement to buy a majority stake in golf simulator Full Swing, the latest investment in a diversified sports, media and tech…
Collin Morikawa Wins British Open to Take Top Spot in Tour Earnings
In the final major of 2021, Collin Morikawa emerged from a star-studded Sunday leaderboard to win the British Open, making history in the process. The 24-year-old…
Sportfive Acquires Golf Events Business on Heels of Mickelson, Rahm Wins
Sports business agency Sportfive has been on a tear the last six weeks. It is home to the last two major championship winners, with Phil Mickelson (PGA Championship) and…
USGA, NBC Drive U.S. Women’s Open Success With a Refocus on Golf
Not too long into her tenure as WNBA commissioner, Cathy Engelbert famously said her league had “a marketing problem.” Focusing her efforts on addressing those…
Highest-Paid Golfers 2021: Sponsors Drive Woods, Mickelson and McIlroy
The U.S. Open tees off Thursday at San Diego’s Torrey Pines with $12.5 million in prize money on the line, including $2.25 million for the winner, the biggest purse…
Mickelson Adds $2.2 Million PGA Title to Championship Earnings
For three decades, Phil Mickelson has thrilled golf galleries with both epic victories and defeats, including a half-dozen runner-up finishes at the U.S. Open. “Lefty”…
DraftKings to Build Sportsbook at TPC Scottsdale in PGA Tour Deal
DraftKings is building a retail sportsbook at the famed TPC Scottsdale golf course in Arizona, part of an expanded partnership with the PGA Tour that will also give the…
The Money Behind the 2021 Masters Golf Tournament
The Masters teed off Thursday morning with its typically small field of just 88 golfers—roughly 60 fewer than the other three major championships. It marks the return of…
Tiger Woods to Return to PGA Tour Video-Game Franchise Under Multiyear Deal
Legendary golfer Tiger Woods is stepping back on the virtual links. Woods inked an exclusive, multiyear deal with Take-Two Interactive‘s 2K to appear in the company’s…
AWS Becomes Official Cloud Provider for the PGA Tour
The PGA Tour has selected Amazon Web Services (AWS) as its official cloud provider, using AWS machine learning, storage, computing, analytics, database and media…
Rapper Macklemore Funds and Launches Bogey Boys Golf Apparel Line
Grammy Award-winning rapper Macklemore is launching a golf clothing line, called Bogey Boys, aimed at bringing more swag to courses around the world. The 37-year-old…
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