Cirqula Logic: ‘Vulnerable’ Athletes Say They Were Played by Social App
Welsh badminton player Jordan Hart recalls the desperate state of mind she was in this past April, when she first came across a new professional athlete influencer app…
golf
Tiger, Rory Reveal TMRW Sports’ Star-Studded Investor Group
TMRW Sports, the tech and media venture backed by Tiger Woods and Rory McIlroy, has announced its first series of outside investors—a star-studded group that includes…
Callaway’s Topgolf Rebranding Reflects Modern Vision of the Sport
Callaway Golf Company, a publicly traded firm long associated with golf equipment, recently rebranded as Topgolf Callaway Brands Corp. and changed its ticker symbol from…
Elysian Park, PGA Joint Venture Eyeing Outsized Innovation and Returns
Elysian Park Ventures (EPV) and the PGA of America recently announced an investment partnership, EP Golf Ventures. The joint venture—designed to spur innovation in and…
Tiger and Rory Launch TMRW Sports, Announce New Golf League
Tiger Woods and Rory McIlroy are starting a new tech-focused venture around sports, media and entertainment, TMRW Sports, pronounced “Tomorrow Sports.” Former Golf…
Golf E-tailers Go From Virtual to Actual to Stay Ahead of COVID Boom
On a walk through SoHo a few years ago, Brad King kept asking himself one question: How are all these small brands able to maintain stores in one of New York City’s…
LPGA Sponsors Pushing More Prize Money and Better Services for Women’s Golf
The fourth of the LPGA’s five majors this season will take place this weekend in the Evian region of France, where golfers will compete for a chunk of the Amundi Evian…
Matthew Fitzpatrick Wins Richest U.S. Open as USGA Casts Doubt on LIV
Matthew Fitzpatrick, a 27-year-old from England who’s won eight times in Europe, nabbed his first win on the PGA Tour in an emphatic manner, by taking the U.S. Open on…
Top 10 Highest-Paid Golfers to Add U.S. Open Bump Over LIV Windfall
The best golfers in the world are in Massachusetts this week for the 122nd U.S. Open at The Country Club in Brookline. The historic club hosted the 1913 Open…
Opinion
U.S. Open Showcases Golf’s Drive to Innovate in Sports Betting
Today’s guest columnist is Johnny Aitken, CEO of PointsBet USA. After coming off the high of the 86th Masters, marked by the triumphant return of Tiger Woods to Augusta…
Dustin Johnson Improves Lie as LIV Golf Opener Offers Wedge
The controversial Saudi-backed LIV Golf tour announced the field for its first event next week, and Phil Mickelson isn’t on the list. But Dustin Johnson is. Johnson, the…
NBC Deal With Pilot Eye-Tracking Startup Draws Viewers, Comcast Backing
NBC’s newest piece of camera equipment doesn’t go inside golfers’ heads, but it gets about as close as you can. Created by startup Headvantage, the miniature lens sits…
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