Sportfive Acquires Golf Events Business on Heels of Mickelson, Rahm Wins
Sports business agency Sportfive has been on a tear the last six weeks. It is home to the last two major championship winners, with Phil Mickelson (PGA Championship) and…
golf
USGA, NBC Drive U.S. Women’s Open Success With a Refocus on Golf
Not too long into her tenure as WNBA commissioner, Cathy Engelbert famously said her league had “a marketing problem.” Focusing her efforts on addressing those…
Highest-Paid Golfers 2021: Sponsors Drive Woods, Mickelson and McIlroy
The U.S. Open tees off Thursday at San Diego’s Torrey Pines with $12.5 million in prize money on the line, including $2.25 million for the winner, the biggest purse…
Mickelson Adds $2.2 Million PGA Title to Championship Earnings
For three decades, Phil Mickelson has thrilled golf galleries with both epic victories and defeats, including a half-dozen runner-up finishes at the U.S. Open. “Lefty”…
DraftKings to Build Sportsbook at TPC Scottsdale in PGA Tour Deal
DraftKings is building a retail sportsbook at the famed TPC Scottsdale golf course in Arizona, part of an expanded partnership with the PGA Tour that will also give the…
The Money Behind the 2021 Masters Golf Tournament
The Masters teed off Thursday morning with its typically small field of just 88 golfers—roughly 60 fewer than the other three major championships. It marks the return of…
Tiger Woods to Return to PGA Tour Video-Game Franchise Under Multiyear Deal
Legendary golfer Tiger Woods is stepping back on the virtual links. Woods inked an exclusive, multiyear deal with Take-Two Interactive‘s 2K to appear in the company’s…
AWS Becomes Official Cloud Provider for the PGA Tour
The PGA Tour has selected Amazon Web Services (AWS) as its official cloud provider, using AWS machine learning, storage, computing, analytics, database and media…
Rapper Macklemore Funds and Launches Bogey Boys Golf Apparel Line
Grammy Award-winning rapper Macklemore is launching a golf clothing line, called Bogey Boys, aimed at bringing more swag to courses around the world. The 37-year-old…
Tiger Woods Suffers Multiple Leg Injuries in Car Crash
Tiger Woods had surgery to repair open fractures of his right leg and ankle following a single-car accident in Los Angeles on Tuesday morning, the chief medical officer…
Exclusive
Sports Betting Is Coming to a Driving Range Near You
TopGolf and BetMGM are partnering to make sports betting more prominent, and perhaps more accessible, at driving ranges across the country. The multi-year agreement…
Golf Finds a Twitch Audience with Celebrity Series ‘T’d Up’
Twitch’s gamer-heavy audience would not appear a fit for “real golf,” but T’d Up Golf has still found a home on the platform. The show, which pits two pairs of…
More From Our Brands
Variety
George Miller’s Visual Feast ‘Three Thousand Years of Longing’ Earns Six-Minute Standing Ovation in Cannes
Rolling Stone
Trueno Ushers in a New Era of Socially Conscious Rap en Español
ArtNews
‘I’ll Never Be the Only Woman Again’: Two Art World Stars Discuss a Texas Show of Women Painting Women
BGR
6 stimulus money programs you might qualify for in 2022
Deadline