NBC Deal With Pilot Eye-Tracking Startup Draws Viewers, Comcast Backing
NBC’s newest piece of camera equipment doesn’t go inside golfers’ heads, but it gets about as close as you can. Created by startup Headvantage, the miniature lens sits…
golf
Rodgers, Brady to Take on Mahomes, Allen as ‘The Match’ Ditches Golf Pros
They don’t need pro golfers to keep the celebrity “Match” going over at Turner Sports. In the first edition of the golf event to take place under the corporate aegis of…
Augusta National Quietly Seeking Georgia Sports Betting Opportunities
Like everyone else, Augusta National Golf Club officials were tuned in to Tiger Woods early this week, waiting to see if he would participate in the Masters. But they…
Tiger Woods Career Earnings Hit $1.7 Billion as Fellow Golfers Benefit
“Tiger will do more than any other man in history to change the course of humanity,” Earl Woods told Sports Illustrated about his then 20-year-old son in 1996. “I don’t…
Play-To-Earn Sports Games Take Center Stage With Turner Sports’ Blocklete Golf Launch
A year after NBA Top Shot’s boom introduced the concept of NFTs to sports fans, Turner Sports is hoping Blocklete Golf can do the same for play-to-earn gaming. In the…
LinksDAO Creates NFT Golf Membership Model as It Shops for a Course
Back on New Year’s Day, three executives set out on a quest to create the “world’s best golf and leisure club,” and to do it with Web3 and DAO (decentralized autonomous…
McIlroy Fund Makes Another Splash in Golf With Troon Investment
Four-time major winner Rory McIlroy is investing in golf course management company Troon, through his investment fund, Symphony Ventures. In partnership with private…
Prime
Saudi-Backed Golf Circuit Announces $200 Million Investment in Sport
Professional golf has a new deep-pocketed upstart circuit, backed by Saudi Arabia’s sovereign wealth fund and led by former world No. 1 Greg Norman. LIV Golf Investments…
DeChambeau’s Instagram Find Leads to Advanced Workout Tech Investment
The story of Bryson DeChambeau’s investment in Proteus Motion’s training system started with a $20 Instagram ad buy. Proteus Motion has spent years developing its…
Ryder Cup Riches: Pride the Only Prize in This Meeting of Pros
The 43rd Ryder Cup starts Friday at Whistling Straits in Haven, Wisc. A team of 12 U.S. golfers, captained by Steve Stricker, will take on a team of 12 European golfers…
The Case of the Missing Golden Golf Clubs: Honma Sues Logistics Provider
A federal judge recently refused to dismiss a claim brought by Honma Golf—makers of high-end, gold-accented golf clubs that sell for $50,000 a set—against a warehouse…
Bruin Capital Buys Golf Simulator Full Swing in $160 Million Deal
Bruin Capital has reached an agreement to buy a majority stake in golf simulator Full Swing, the latest investment in a diversified sports, media and tech…
More From Our Brands
Variety
From Joe Budden’s Podcast to the Red Carpet, Parks Is a Grammy Nominee for the Second Time
Rolling Stone
Smokey Robinson on Sharing MusiCares Honor With Berry Gordy, ‘My Very Best Friend in the World’
ArtNews
Fred Lonidier’s Drily Humorous Works Channel Political Power through Conceptual Art
BGR
6 new Netflix releases that everyone will be buzzing about this coming week
Deadline