Sportfive Acquires Golf Events Business on Heels of Mickelson, Rahm Wins
Sports business agency Sportfive has been on a tear the last six weeks. It is home to the last two major championship winners, with Phil Mickelson (PGA Championship) and…
Sports business agency Sportfive has been on a tear the last six weeks. It is home to the last two major championship winners, with Phil Mickelson (PGA Championship) and…
Not too long into her tenure as WNBA commissioner, Cathy Engelbert famously said her league had “a marketing problem.” Focusing her efforts on addressing those…
The U.S. Open tees off Thursday at San Diego’s Torrey Pines with $12.5 million in prize money on the line, including $2.25 million for the winner, the biggest purse…
For three decades, Phil Mickelson has thrilled golf galleries with both epic victories and defeats, including a half-dozen runner-up finishes at the U.S. Open. “Lefty”…
DraftKings is building a retail sportsbook at the famed TPC Scottsdale golf course in Arizona, part of an expanded partnership with the PGA Tour that will also give the…
The Masters teed off Thursday morning with its typically small field of just 88 golfers—roughly 60 fewer than the other three major championships. It marks the return of…
Legendary golfer Tiger Woods is stepping back on the virtual links. Woods inked an exclusive, multiyear deal with Take-Two Interactive‘s 2K to appear in the company’s…
The PGA Tour has selected Amazon Web Services (AWS) as its official cloud provider, using AWS machine learning, storage, computing, analytics, database and media…
Grammy Award-winning rapper Macklemore is launching a golf clothing line, called Bogey Boys, aimed at bringing more swag to courses around the world. The 37-year-old…
Tiger Woods had surgery to repair open fractures of his right leg and ankle following a single-car accident in Los Angeles on Tuesday morning, the chief medical officer…
TopGolf and BetMGM are partnering to make sports betting more prominent, and perhaps more accessible, at driving ranges across the country. The multi-year agreement…
Twitch’s gamer-heavy audience would not appear a fit for “real golf,” but T’d Up Golf has still found a home on the platform. The show, which pits two pairs of…