Sports Agencies Pivot to Influencers as Athletes Lose Stage in Pandemic
Excel Sports Management represents Derek Jeter, Peyton Manning, Tiger Woods and even the Minnesota Timberwolves, but the traditional sports agency also represents two…
influencer marketing
NFL Turns to Digital Influencers in Fight to Win Over Young Fans
As weeknight NFL games outdrew playoff contests in other sports, TV ratings during this fall’s unprecedented sports frenzy have only further solidified football’s spot…
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