Swimming Group FINA Re-brands as World Aquatics
FINA has governed the sport of swimming for the International Olympic Committee and for global events for more than 100 years, but the organization has adopted a new…
international olympic committee
IOC, Fanatics Build First-Ever Global Olympics Online Shop
The International Olympic Committee has tapped Fanatics to build its first-ever global ecommerce platform, a centralized online store to hold merchandise from current…
Prime
A Tangled Jeff Webb Weaves Cheerleading’s Olympic Dreams
On July 20, Jeff Webb appeared in the warm glow of network morning television, to bask in what he described as an achievement 15 years in the making: gaining official…
Bach to the Future: Olympics Boss Takes a More Measured Approach to 2021 Reboot
Just days after one of his top lieutenants dismissed any speculation that the coronavirus pandemic might altogether derail the already postponed Tokyo Games…
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