NBA Quietly Loosens Limits on International Sponsor Deals
NBA franchises are working hard to monetize their brands worldwide, especially after the league quietly altered its international marketing rules six months…
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MLB Has Awarded Teams International Marketing Rights, Similar to NFL
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to…
Rams’ Win of NFL China Rights Offers ‘Untapped’ Market, Unlimited Hassle
The Los Angeles Rams have a chance to secure their spot in Super Bowl LVI in January, and at the biggest tv event in the U.S. comes with a chance to launch business in…
NBA Christmas Contests Now a Cornerstone of Global Growth Effort
Playing games on Christmas Day has long been an NBA tradition. The annual holiday matchups have been a league staple schedule since 1947, its second year of existence…
Cowboys, 49ers Among 9 Teams Awarded Marketing Licenses in Mexico
The NFL’s efforts to go global are taking shape. On Wednesday at an owners’ meeting in Dallas, the league made final votes on home marketing area (HMA) designations…
Sports SPACs May Look Overseas as Proverbial Shot Clock Winds Down
According to Pitchbook, the number of SPACs that have merged with non-U.S. companies has risen six quarters running. In Q2 2021, nearly one in five completed SPAC…
NBA Expands International Broadcasts Via At-Home Tech
Fabio Malavazzi sits down at his desk and pretends it is 1988: The Lakers and Jazz are tied 2-2 in the Western Conference semis. Karl Malone is 24. Michael Cooper hasn’t…
NFL Working on International Marketing, Sponsorship Program for ’21
June 30, 2020 Market Snapshot: JohnWallStreet Index: 3,140.29 (+1.48%) NASDAQ: 9,874.15 (+1.20%) S&P: 3,053.24 (+1.47%) DJI: 25,595.80 (+2.32%) The National Football…
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