Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of…
IOC
Opinion
What Tokyo Taught Us: Organizing the First-Ever Postponed Olympics
Today’s guest columnist is Christophe Dubi, Olympic Games executive director at the International Olympic Committee. When the Tokyo 2020 Olympic Games were…
Prime
A Tangled Jeff Webb Weaves Cheerleading’s Olympic Dreams
On July 20, Jeff Webb appeared in the warm glow of network morning television, to bask in what he described as an achievement 15 years in the making: gaining official…
Desperate to Keep Olympic Torch Moving, IOC Signs Hosts in Advance
A lack of qualified, enthusiastic bidders seems to worry the International Olympic Committee, forcing it to change its policies in order to move the Olympic torch around…
Beijing Winter Games Approach Amid Secrecy and Uncertainty
Now that the delayed Summer Games are officially complete, the global Olympic movement is shifting to an event that might be even more challenging: the 2022…
Athlete Activism Hits Podium in Tokyo Amid New IOC Protest Rules
Raven “Hulk” Saunders, the U.S. shot putter who captured attention with her purple and neon-green hair and flamboyant face mask that echoed her nickname, became the…
Prime
Revised IOC Sponsor Rules Can’t Stop Doritos Ambush and Athlete Ire
Companies pay hundreds of millions of dollars to be official Olympic sponsors, and for decades, the IOC has tried to crack down on non-sponsor brands invading the Games…
Fanless Tokyo Olympics Could Cost Reinsurers Up to $400 Million
The upcoming Tokyo Olympics, which will be held without fans following a recent state of emergency declaration, will likely cost reinsurers up to $400 million in payouts…
Tokyo’s Pandemic Olympics Raises Thorny Moral, Business Issues
Today’s guest columnist is Rick Burton of Syracuse University. As COVID-19 deaths in India approach 400,000 (at least those officially recognized), I have been wondering…
NFL Wins Big as IOC Names OLE Exclusive Hospitality Provider
On Wednesday, the International Olympic Committee (IOC) announced On Location Experiences (OLE) will be the exclusive hospitality service provider for the upcoming…
TeamUSA Sues Puma Over Olympic Trademark ‘Declaration of War’
While pandemic-related uncertainty lingers over whether the 2020 Summer Olympics will begin as planned in July, the numerous entities with financial stakes aren’t…
U.S. Olympians Push for Protest Rights Ahead of Tokyo Games
Team USA’s Council on Racial and Social Justice is publicly asking for a change to a longstanding and controversial International Olympic Committee rule that prohibits…
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