Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of…
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of…
As American athletes compete for medals in Beijing, much of the U.S. Olympic business apparatus will be gathering at a ski slope 6,000 miles away. Team USA sponsors…
Sponsorships for the 2028 Summer Olympic Games roared out of the gate on March 2, 2020, when the LA 28 organizing committee named Delta Air Lines its first…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams talk with Kathy Carter, newly-appointed CEO of LA28, about the organizing committee’s…
Now that the delayed Summer Games are officially complete, the global Olympic movement is shifting to an event that might be even more challenging: the 2022…
The official logo for the Los Angeles Olympics is… whatever you’d like it to be. The host committee on Tuesday unveiled its look for the 2028 Summer Games. The main LA28…