Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of…
la 2028
U.S. Olympic Business Gathers in Utah With Beijing Bleachers Empty
As American athletes compete for medals in Beijing, much of the U.S. Olympic business apparatus will be gathering at a ski slope 6,000 miles away. Team USA sponsors…
Delta, Olympic Partnership Hits Turbulence as Airline Plays Long Game
Sponsorships for the 2028 Summer Olympic Games roared out of the gate on March 2, 2020, when the LA 28 organizing committee named Delta Air Lines its first…
Sporticast: L.A. Olympics Chief Discusses Business Prep, Taxpayers, Traffic
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams talk with Kathy Carter, newly-appointed CEO of LA28, about the organizing committee’s…
Beijing Winter Games Approach Amid Secrecy and Uncertainty
Now that the delayed Summer Games are officially complete, the global Olympic movement is shifting to an event that might be even more challenging: the 2022…
Los Angeles Olympics to Allow Custom Designed Logos for Official Merchandise
The official logo for the Los Angeles Olympics is… whatever you’d like it to be. The host committee on Tuesday unveiled its look for the 2028 Summer Games. The main LA28…
More From Our Brands
Variety
‘Missing’ Crew Explains How They Told a Thriller Almost Entirely Using FaceTime, iPhone and Ring Footage
Rolling Stone
Lil Yachty, Rae Sremmurd And All The Songs You Need To Know
ArtNews
Use the Best Tortillons and Blending Stumps for Smudging and Softening
BGR
Netflix’s new Korean reality series Physical: 100 is like a real-life Squid Game
Deadline