UFC and LaLiga North America Team Up for Cross-Sport Promotion
Sports leagues worldwide are eager to tap into the growth potential of Spanish-speaking audiences. The latest example: LaLiga North America partnering with the United…
LaLiga North America
CVC LaLiga Cash Flows to U.S. in Mid-Level Clubs’ Marketing Push
Thanks to the popularity of Apple TV+’s Ted Lasso, a TV show about a fictional American soccer coach, the visibility of soccer has significantly increased on this side…
Exclusive
LaLiga Inks Eight-Year Deal With Televisa, Doubling TV Money in Mexico
LaLiga has signed a new eight-year TV deal with Televisa that will double the money the Spanish soccer league makes from its media rights in Mexico and Central America…
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