Suns’ Owner Sarver Plans to Keep LaLiga Club Mallorca
While Phoenix Suns and Mercury owner Robert Sarver is selling his basketball franchises in the wake of his suspension by the NBA, Sportico has learned he is holding on…
LaLiga
CVC LaLiga Cash Flows to U.S. in Mid-Level Clubs’ Marketing Push
Thanks to the popularity of Apple TV+’s Ted Lasso, a TV show about a fictional American soccer coach, the visibility of soccer has significantly increased on this side…
German Soccer, Deutsche Bank in Talks to Sell 20% of Broadcast Rights
German football’s governing body (DFL), which presides over Bundesliga and Bundesliga 2, is in talks with Deutsche Bank AG to facilitate the sale of 20% of their media…
EA Sports Inks LaLiga Deal as Game Firm Preps for Life After FIFA
EA Sports and LaLiga have signed a multiyear title sponsorship agreement that will expand their prior licensing deal. The deal, which starts in 2023-24, will include…
F.C. Barcelona Sells 10% Stake of LaLiga Media Rights to Sixth Street for $215.6M
F.C. Barcelona has agreed to sell 10% of its media rights to private equity firm Sixth Street for $215.6 million (€207.5 million) for the next 25 years, the club…
Saudi Takeover Boosts Spanish Club Almería Back Into LaLiga
Andalucian soccer team Unión Deportiva Almería earned a promotion to LaLiga, Spain’s top soccer league on Sunday night. It took seven years for Almería to return to the…
CVC’s LaLiga Bonds Receive BB Rating From Fitch
CVC Capital Partners’ $2.4 billion deal to boost Spain’s top-flight soccer league LaLiga has entered a new phase, with the Belgium-based private equity firm releasing…
Three Groups Race to Launch the Brazilian Breakaway League
Brazil’s top-tier soccer clubs are closer than ever to forming a new breakaway superleague, with three investor groups in discussions with clubs to form the league as…
CVC’s $2.2 Billion LaLiga Investment Gets Green Light From 37 Clubs
LaLiga’s general assembly has ratified the joint venture Boost LaLiga, with 37 of Spain’s top 42 clubs from the first and second divisions voting to accept the $2.253…
Exclusive
LaLiga Inks Eight-Year Deal With Televisa, Doubling TV Money in Mexico
LaLiga has signed a new eight-year TV deal with Televisa that will double the money the Spanish soccer league makes from its media rights in Mexico and Central America…
Spanish Drone Startup Eyeing Opportunities Beyond LaLiga
With millions of dollars on the line, coaches are racing for technological advantages on the field—and increasingly, above it. The latest addition to the $12…
LaLiga Tech Unveils New Fan-Engagement Tools, Anti-Piracy Deal
LaLiga Tech officially launched a suite of products—developed in-house and focusing on digitalization—for other leagues, teams and organizations to utilize. The…
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