La Previa: A Conversation With For Soccer’s Ernesto Bruce
On the latest episode of La Previa, hosts Asli Pelit and Boris Gartner talk to Ernesto Bruce, the CEO of For Soccer. This new soccer-specific marketing company was…
LaLiga
CVC Keeping Close Tabs on LaLiga Boost Progress
In 2021 CVC Capital Partners pledged $2.2 billion to elevate both the first and second divisions of Spain’s soccer league, LaLiga. Almost two years into the partnership…
La Previa: LaLiga President Javier Tebas on LaLiga Boost, Super League, More
On this week’s episode of La Previa, host Asli Pelit interviewed LaLiga President Javier Tebas in Tarragona, Spain, where the league held a meeting to discuss the…
LaLiga Owner Eyes CVC Funds to Put Galicia on the Map
CVC Capital Partners’ recent investment deal with LaLiga has made a believer out of at least one team owner in the Spanish League, thanks to the release of the first…
Suns’ Owner Sarver Plans to Keep LaLiga Club Mallorca
While Phoenix Suns and Mercury owner Robert Sarver is selling his basketball franchises in the wake of his suspension by the NBA, Sportico has learned he is holding on…
CVC LaLiga Cash Flows to U.S. in Mid-Level Clubs’ Marketing Push
Thanks to the popularity of Apple TV+’s Ted Lasso, a TV show about a fictional American soccer coach, the visibility of soccer has significantly increased on this side…
German Soccer, Deutsche Bank in Talks to Sell 20% of Broadcast Rights
German football’s governing body (DFL), which presides over Bundesliga and Bundesliga 2, is in talks with Deutsche Bank AG to facilitate the sale of 20% of their media…
EA Sports Inks LaLiga Deal as Game Firm Preps for Life After FIFA
EA Sports and LaLiga have signed a multiyear title sponsorship agreement that will expand their prior licensing deal. The deal, which starts in 2023-24, will include…
F.C. Barcelona Sells 10% Stake of LaLiga Media Rights to Sixth Street for $215.6M
F.C. Barcelona has agreed to sell 10% of its media rights to private equity firm Sixth Street for $215.6 million (€207.5 million) for the next 25 years, the club…
Saudi Takeover Boosts Spanish Club AlmerÃa Back Into LaLiga
Andalucian soccer team Unión Deportiva AlmerÃa earned a promotion to LaLiga, Spain’s top soccer league on Sunday night. It took seven years for AlmerÃa to return to the…
CVC’s LaLiga Bonds Receive BB Rating From Fitch
CVC Capital Partners’ $2.4 billion deal to boost Spain’s top-flight soccer league LaLiga has entered a new phase, with the Belgium-based private equity firm releasing…
Three Groups Race to Launch the Brazilian Breakaway League
Brazil’s top-tier soccer clubs are closer than ever to forming a new breakaway superleague, with three investor groups in discussions with clubs to form the league as…
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