Learfield IMG College Raises $242 Million From Existing Investors
Learfield IMG College, the dominant force in college sports marketing and multimedia deals, has raised $242 million from a trio of its existing investors: Endeavor…
Learfield IMG College, the dominant force in college sports marketing and multimedia deals, has raised $242 million from a trio of its existing investors: Endeavor…
The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for…
Learfield IMG College and Elevate Sports Ventures, two heavyweights in the billion-dollar world of sports deal-making, are teaming up to help schools across the NCAA…
Learfield IMG College, one of college sports’ biggest multimedia rights holders, has partnered with ScreenVision Sports, a division of cinema advertising company…
Physical and occupational therapy network Confluent Health has entered into a multi-year, multi-school agreement with Learfield IMG College, one of the…
Sports hydration company BioSteel is diving into college basketball sponsorship for the first time, starting with a handful of season-opening tournaments over the next…
The National Women’s Soccer League has hired former Learfield IMG College executive Mitch Poll as its chief revenue officer. Poll will lead the NWSL’s commercial sales…
Learfield IMG College, the dominant force in college sports licensing and media rights, is partnering with video game publisher Electronic Arts to launch what they say…
During the 2000 NCAA women’s basketball tournament on ESPN, Monistat, an over-the-counter vaginal yeast infection treatment, was the presenting sponsor of the halftime…