Learfield IMG College Raises $242 Million From Existing Investors
Learfield IMG College, the dominant force in college sports marketing and multimedia deals, has raised $242 million from a trio of its existing investors: Endeavor…
Learfield IMG College
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Secret Documents Reveal Learfield IMG’s Take From College Deals
The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for…
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Learfield IMG College, Elevate to Team Up On NCAA Revenue Projects
Learfield IMG College and Elevate Sports Ventures, two heavyweights in the billion-dollar world of sports deal-making, are teaming up to help schools across the NCAA…
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Learfield Signs Movie Theater Ad Company for College Scoreboard Content
Learfield IMG College, one of college sports’ biggest multimedia rights holders, has partnered with ScreenVision Sports, a division of cinema advertising company…
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Learfield IMG College Deal Draws Healthcare Into Sponsorship Field
Physical and occupational therapy network Confluent Health has entered into a multi-year, multi-school agreement with Learfield IMG College, one of the largest players…
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BioSteel Enters College Basketball Through Tip-Off Tournaments
Sports hydration company BioSteel is diving into college basketball sponsorship for the first time, starting with a handful of season-opening tournaments over the next…
NWSL Hires Learfield IMG College’s Mitch Poll to Drive Revenue Efforts
The National Women’s Soccer League has hired former Learfield IMG College executive Mitch Poll as its chief revenue officer. Poll will lead the NWSL’s commercial sales…
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Learfield IMG College Is Looking to Clean Up College Esports
Learfield IMG College, the dominant force in college sports licensing and media rights, is partnering with video game publisher Electronic Arts to launch what they say…
College Sports Dealmakers Treat Tampons Same as Porn, Politics and Tobacco
During the 2000 NCAA women’s basketball tournament on ESPN, Monistat, an over-the-counter vaginal yeast infection treatment, was the presenting sponsor of the halftime…
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