Learfield IMG College, one of college sports’ biggest multimedia rights holders, has partnered with ScreenVision Sports, a division of cinema advertising company…
Physical and occupational therapy network Confluent Health has entered into a multi-year, multi-school agreement with Learfield IMG College, one of the largest players…
Sports hydration company BioSteel is diving into college basketball sponsorship for the first time, starting with a handful of season-opening tournaments over the next…
The National Women’s Soccer League has hired former Learfield IMG College executive Mitch Poll as its chief revenue officer. Poll will lead the NWSL’s commercial sales…
Learfield IMG College, the dominant force in college sports licensing and media rights, is partnering with video game publisher Electronic Arts to launch what they say…
During the 2000 NCAA women’s basketball tournament on ESPN, Monistat, an over-the-counter vaginal yeast infection treatment, was the presenting sponsor of the halftime…
