Learfield Credit Rating Dropped Because of Debt Level, Loans
College sports media and marketing dealmaker Learfield had its credit rating and outlook dropped by Moody’s Investor Service because of concerns of the company’s debt…
College sports media and marketing dealmaker Learfield had its credit rating and outlook dropped by Moody’s Investor Service because of concerns of the company’s debt…
The legal battle between competing multimedia rights holders Playfly and Learfield was short lived, according to a notice of voluntary dismissal filed in Delaware this…
Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an Endeavor SEC…
Sports marketing company Playfly is suing college athletics multimedia-rights giant Learfield over a payment dispute that provides a window into the complicated…
Multimedia rights giant Learfield has hired longtime media executive Peter Lori as its new chief financial officer. Lori, who most recently spent 17 years at Univision…
Any fan who’s sat at a college football game is likely familiar with the bleacher seat. The often cold (hello, Big Ten), or frequently quite hot (looking at you, SEC)…
During Samantha Stevens’ seven-plus years as Michigan State’s director of licensing, tens of thousands of designs and renderings for Spartans souvenirs crossed her desk…
On July 20, just three weeks after new name, image and likeness laws went into effect in several states, The Brandr Group and the University of North Carolina announced…
For the first four months of the college NIL era, Learfield has stayed largely on the sidelines. Now the college multimedia rights giant is wading deeper into the…