Learfield Losses Top $1.8 Billion Since 2019 as Pandemic Pain Lingers
Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an Endeavor SEC…
Learfield
Playfly Sues Learfield Over Nonpayment in Florida Rights Deal
Sports marketing company Playfly is suing college athletics multimedia-rights giant Learfield over a payment dispute that provides a window into the complicated…
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Learfield Taps Longtime Univision Exec as New CFO
Multimedia rights giant Learfield has hired longtime media executive Peter Lori as its new chief financial officer. Lori, who most recently spent 17 years at Univision…
Learfield’s Bleacher Seat Battle Offers Front Row View of Evolving College Industry
Any fan who’s sat at a college football game is likely familiar with the bleacher seat. The often cold (hello, Big Ten), or frequently quite hot (looking at you, SEC)…
Sign of the Times: MSU, Penn State and the ‘Man Cave’ Moral Dilemma
During Samantha Stevens’ seven-plus years as Michigan State’s director of licensing, tens of thousands of designs and renderings for Spartans souvenirs crossed her desk…
Brandr’s NIL Licensing Moves Spur NCAA Turf Tussle With Learfield
On July 20, just three weeks after new name, image and likeness laws went into effect in several states, The Brandr Group and the University of North Carolina announced…
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Learfield Pivots to Pair Brands With School Logos and Athletes
For the first four months of the college NIL era, Learfield has stayed largely on the sidelines. Now the college multimedia rights giant is wading deeper into the…
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