Jordan, LeBron, Durant Headline NBA’s Biggest 2021 Sneaker Deals
The blockbuster shoe contract has been a staple for NBA stars since Michael Jordan made basketball sneakers fashionable in the 1980s. Nike, Adidas, Under Armour, Puma…
Lebron James
Fenway Sports Group Closes Deal With RedBird and LeBron James
The Fenway Sports Group announced Wednesday “a significant investment in the Group by RedBird Capital Partners,” who are joined in the venture by LeBron James and…
Fenway Makes LeBron James Partner as RedBird Deal Approved
LeBron James has become a partner in Fenway Sports Group (FSG), as it looks to grow its sports empire. The owner of the Boston Red Sox and Liverpool FC also…
Florida A&M’s LeBron Nike Deal Features Millions in Gear and Star Promotion
The first LeBron James-branded Nike college sports apparel agreement is heavy on promotion and marketing, a novel advantage for the Football Championship Subdivision…
Turner Sells Out NBA All-Star Game Ads Despite Player Indifference
LeBron James may not be particularly psyched for this year’s ad hoc NBA All-Star Game, but despite the reservations of the league’s top player and the ongoing…
NBA’s Christmas Lineup: Five Games of Big Names to Entice Traditional Viewers
With a full slate of Christmas Day games set to tip off a mere 75 days after the Lakers won the title, the NBA apparently earned itself a spot on Santa’s “nice” list…
Lakers’ +275 Title Odds May Understate Their Chance of a Repeat: Data Viz
The Los Angeles Lakers should be heavy favorites for the 2021 NBA championship after a convincing 2020 title run in which they needed just five games to win three of…
Advertisers Greet NBA Return With a Sold-Out Opening Night
As much as news coverage of the very first COVID-19 vaccinations have in some way helped foster the illusion that we’ll all be putting this crummy year behind us in…
NBA Ban of Prep-to-Pro Jump Draws Scrutiny From Congress
In a different world, the top handful of players selected in tonight’s 2020 NBA Draft would include a couple of names that won’t appear: Oklahoma State freshman guard…
NBA to Save Christmas Games While Movie-Starved Networks Seek Solace in Alcohol
Just weeks after indicating that the start of the 2020-21 NBA season in all likelihood would be pushed to next year, Commissioner Adam Silver is now looking to get the…
Record-Low NBA Finals Ratings Belie Bubble Success as Networks Salvage Cash, Players Stay Healthy
Bad news first: The 2020 NBA Finals will go down in the books as the league’s lowest-rated title tilt since ABC first began airing the full series 50 years ago. Sunday…
LeBron James Is Perennially Underpaid for His Playoff Prowess: Data Viz
Tonight, LeBron James will tie Derek Fisher for the most games played in NBA playoff history when he suits up for Game 5 of the Finals against the…
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