Legends Valued at $1.35 Billion on Sixth Street’s Control of Hospitality Joint Venture

Private equity firm Sixth Street is said to be buying a controlling share of Legends, the sports hospitality, sponsorship and sales consultancy co-founded by the New…

• By
  Eben Novy-Williams, Brendan Coffey, Scott Soshnick
• Finance
• Jan 11, 2021 2:05 pm

Hi-Tech Stadiums Spur Growth in Value of Raiders, Rams and Chargers

The Raiders’ new home, the nearly $2 billion Allegiant Stadium, could have been the biggest roll of the dice in Las Vegas since Bugsy Siegel opened the Flamingo Hotel…

• By
  Peter J. Schwartz
• Teams
• Sep 15, 2020 8:59 am

The World’s Three Most Valuable Sports Franchises Are Teaming Up

Spanish soccer giant Real Madrid is partnering with Legends to revamp its merchandise and apparel strategy, further combining the world’s three most valuable sports…

• By
  Eben Novy-Williams, Scott Soshnick
• Soccer
• Jul 6, 2020 4:00 am