Steinbrenner’s $7B Yankee Renaissance: Stars, TV and Global Appeal
“Oh my God, I’m going to die next to George Steinbrenner,” Rob Manfred, Major League Baseball commissioner, said in a phone interview when asked about personal…
“Oh my God, I’m going to die next to George Steinbrenner,” Rob Manfred, Major League Baseball commissioner, said in a phone interview when asked about personal…
The Professional Fighters League will conclude its fourth season Friday night with six title fights at the Hulu Theater at Madison Square Garden for the 2022 PFL World…
Miami-based 777 Partners is submitting a bid on Thursday to take over management operations for Maracanã, the largest stadium in Brazil. Owned by the Rio de Janeiro…
Data, analytics and premium experiences business Legends is buying a minority stake of upstart hockey league 3ICE and will be managing several lines of business for the…
The American Cornhole League (ACL) has called on Legends to take its business to the next level. The ACL has inked an agreement with Legends as it looks to drive…
In recent weeks, Legends—a premium experiences company—announced strategic investments in both the American Ultimate Disc League (AUDL) and TeamTrak (a part of World…
Sixth Street Partners is a 13-year-old global investment firm with more than $60 billion in assets under management. But it wasn’t until January 2021 that it made its…
The New York Yankees are starting their search for a corporate sponsor patch to add to the iconic pinstripes. The team has selected Legends, the data and experiences…
The United Soccer League has inked a 10-year deal focused on maintaining growth momentum with Legends, the experiential and data and analytics business, the two…
Spanish soccer giant Real Madrid will revamp its stadium in a partnership with Legends and investment firm Sixth Street, a deal that will give the club €360 million…
The Buffalo Bills have hired Legends to lead project management, sales and partnerships for the new NFL stadium to be constructed in Orchard Park, N.Y. Legends started…
Atlanta’s College Football Hall of Fame has agreed to an “all-inclusive” multi-year partnership with Legends—the sports hospitality, sponsorship and sales consultancy…