The Buffalo Bills have hired Legends to lead project management, sales and partnerships for the new NFL stadium to be constructed in Orchard Park, N.Y. Legends started…
Atlanta’s College Football Hall of Fame has agreed to an “all-inclusive” multi-year partnership with Legends—the sports hospitality, sponsorship and sales consultancy…
The Professional Fighters League has signed a long-term agreement with Legends to run its ticketing, sponsorship and venue operations. Legends, which was founded by the…
Private equity firm Sixth Street is said to be buying a controlling share of Legends, the sports hospitality, sponsorship and sales consultancy co-founded by the New…
The Raiders’ new home, the nearly $2 billion Allegiant Stadium, could have been the biggest roll of the dice in Las Vegas since Bugsy Siegel opened the Flamingo Hotel…
Spanish soccer giant Real Madrid is partnering with Legends to revamp its merchandise and apparel strategy, further combining the world’s three most valuable sports…
