OneTeam’s New Investors Betting on Sports’ Future Growth
In September, RedBird Capital Partners sold its 40% interest in OneTeam Partners at a $1.9 billion valuation. HPS Investment Partners, Atlantic Park and Morgan Stanley…
licensing
Sign of the Times: MSU, Penn State and the ‘Man Cave’ Moral Dilemma
During Samantha Stevens’ seven-plus years as Michigan State’s director of licensing, tens of thousands of designs and renderings for Spartans souvenirs crossed her desk…
WWE Shows Direct-to-Consumer OTT Not Right for Every Sports Property
Just over a year ago, WWE signed a five-year deal reportedly worth more than $1 billion with NBCUniversal to make Peacock the exclusive streaming home of WWE Network…
Alabama, Georgia to See Sponsor, Licensing Boost From CFP Title Game
Georgia and Alabama will play for the College Football Playoff National Championship tonight in Indianapolis. But at least from a top-line perspective, both schools are…
Brandr’s NIL Licensing Moves Spur NCAA Turf Tussle With Learfield
On July 20, just three weeks after new name, image and likeness laws went into effect in several states, The Brandr Group and the University of North Carolina announced…
Exclusive
NFLPA Launches Accelerator to Bridge Diversity Gap in Licensing
The NFLPA is launching a new business accelerator to support women and minority-led companies. The two-year program, called Driven, looks to address the diversity gap in…
Exclusive
UFC to Sell First NFTs as Fighters Gain Share of Licensing
UFC will sell its first-ever NFTs through Panini America in a licensing deal that will see fighters share in more of the royalties from digital collectibles…
Oklahoma Sooners the Latest to Sign Broad 10-Year Fanatics Pact
Fanatics has inked a 10-year deal to become the primary apparel and headwear partner of the University of Oklahoma, the fifth top-tier athletic department that it has…
Incoming CEO Andy Jassy Could Extend Amazon’s Sports Reach
Last week, Amazon founder Jeff Bezos announced in a letter to employees that he will be stepping down as CEO at the end of the second quarter (he will transition into…
Fanatics, Lids Sign Barnes & Noble Education Deal to Sell in 770 College Bookstores
Fanatics, the world’s largest seller of licensed sports merchandise, and Lids, one of the industry’s biggest retailers, are expanding their presence in college…
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Clemson Takes Disney+ Over Dollars in Movie Licensing Deal
On Friday Disney+ released its latest sports movie, Safety, based on the life of former Clemson defensive back Ray McElrathbey, who took temporary custody of his…
From Beast Mode to ‘Onions:’ Trademark Attorney Heitner Builds a Brand on IP
When Darren Heitner launched Heitner Legal six years ago, the Florida-based attorney knew the market for sports legal services lacked a key player: a law firm that…
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