Fanatics Expands Headwear Business With Acquisition of Vetta Brands Assets
The world’s largest seller of licensed sports apparel is using money from a recent funding round to expand its headwear business. Fanatics is buying a handful of assets…
licensing
Los Angeles Olympics to Allow Custom Designed Logos for Official Merchandise
The official logo for the Los Angeles Olympics is… whatever you’d like it to be. The host committee on Tuesday unveiled its look for the 2028 Summer Games. The main LA28…
Tottenham Storefront Indicates Amazon Getting ‘More Serious’ About Live Broadcast Rights
Sportico‘s Eben Novy-Williams reported on Friday that Amazon was finalizing a ‘first-of-its-kind‘ partnership with Tottenham Hotspur Football Club that will see the…
College Sports Dealmakers Treat Tampons Same as Porn, Politics and Tobacco
During the 2000 NCAA women’s basketball tournament on ESPN, Monistat, an over-the-counter vaginal yeast infection treatment, was the presenting sponsor of the halftime…
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